Electrical and Electronics Retail in Nigeria
Electrical and Electronics Retail in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Nigeria electrical and electronics retail market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the electrical and electronics retail market in Nigeria
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the electrical and electronics retail market in Nigeria
Leading company profiles reveal details of key electrical and electronics retail market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria electrical and electronics retail market with five year forecasts
Macroeconomic indicators provide insight into general trends within the Nigeria economy
Reasons To Buy
What was the size of the Nigeria electrical and electronics retail market by value in 2015?
What will be the size of the Nigeria electrical and electronics retail market in 2020?
What factors are affecting the strength of competition in the Nigeria electrical and electronics retail market?
How has the market performed over the last five years?
What are the main segments that make up Nigeria's electrical and electronics retail market?
- The Electrical and Electronics Retail market is comprised of the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. Communications equipment includes retail sales only of answer machines, fax machines, fixed-line telephones, mobile phone accessories and mobile phones. Computer hardware and software includes retail sales only of desktops and laptop computers, software, memory sticks, CD packs, hard disks and other data storage devices, computer peripherals, PDAs, organizers, calculators, and satellite navigation systems. Consumer electronics includes retail sales of CD players, DVD players and recorders, hi-fi systems, home theatres, in-car entertainment systems, portable digital radios, radios, televisions and video recorders, home use and portable games consoles. Household appliances includes major domestic appliances (air conditioners, dishwashers, dryers, freezers, hobs and extractors, microwave ovens, refrigerators, stoves, vacuum cleaners and washing machines) plus minor domestic appliances (blenders, coffee machines, deep fryers, food processors, grills, hair products, hair trimmers, curling tongs, razors, hand-held mixers, irons, juicers, kettles, stand mixers, toasters, sun lamps and fans). Photographic equipment includes camcorders, cameras, projectors, camera and camcorder accessories, binoculars and telescopes. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2015 annual average exchange rates.
- The Nigerian electrical and electronics retail market had total revenues of $6.9bn in 2015, representing a compound annual growth rate (CAGR) of 8.5% between 2011 and 2015.
- The communications equipment segment was the market's most lucrative in 2015, with total revenues of $2.6bn, equivalent to 38.2% of the market's overall value.
- Chronic insecurity in the North East and plunging oil prices will hamper growth for the wider economy, although the Nigerian economy is much more diverse than originally anticipated following the GDP reclassification.
Market value forecast
Market value forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
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Massmart Holdings Limited
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Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.