Hot topic: Free From, 2018
"Hot topic: Free From, 2018", report offers comprehensive insight and analysis of the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues affecting the market, strategies for success, key trends, retailer and brand comparisons, retailer case studies, and consumer data.
The report focuses on gluten free, dairy free, refined sugar free, nut free and meat free food categories and diets. Consumer data is based on our 2018 UK free from survey, using a panel of 2,500 nationally representative consumers.
Free from growth is largely coming from previously underdeveloped categories, such as fresh and food-on-the-go products. Millennials are the largest proportion of free from consumers, and are also the demographic that purchase the greatest proportion of food-on-the-go and fresh produce.
With convenience space at a premium, ranges need to be efficiently stocked and carefully curated, giving priority to the most commonly purchased items. However, as the number of people eating speciality diets increases, so will the demand for free from essentials and everyday food categories.
- The most popular free from diet followed by consumers in the UK is a vegetarian diet (7.4%); vegan though, is the least popular (2.2%).
- 34.2% of consumers follow a specific diet because they think it is healthier.
- Free from shoppers are more likely to shop online, compared to those not shopping for a dietary requirement. This is because there is greater choice online and it is easier to shop.
Reasons to buy
- Using our main issues and key trends, understand which subsectors and formats are the strongest performing to ensure more focus and investment in these winning product areas.
- Gain insight into which formats consumers prefer to shop for free from products as well as which retailers are already successfully doing this.
- Understand free from shoppersÕ purchasing habits and preferences, and what influences their retailer selection in order to drive spend.
Table of Contents
The hot issues
Strategies for success
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.