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Global Advertising Market Research Report 2011-2023

Published on: Sep 2017 | From USD $3720 | Published By: HEYREPORTS | Number Of Pages: 128

Summary
The global Advertising market will reach xxx Million USD in 2017 with CAGR xx% 2018-2023. The objective of report is to define, segment, and project the market on the basis of product type, application, and region, and to describe the content about the factors influencing market dynamics, policy, economic, technology and market entry etc.
Based on products type, the report describes major products type share of regional market. Products mentioned as follows:
TV Advertising
Newspaper & Magazine Advertising
Outdoors Advertising
Radio Advertising
Internet Advertising
Others
Leading vendors in the market are included based on profile, business performance etc. Vendors mentioned as follows:
Omnicom Group
WPP
Dentsu Inc.
PublicisGroupe
IPG
Havas SA
Focus Media Group
Guangdong Advertising Co., Ltd.
Bluefocus Communication Group Co., Ltd.
SiMei Media
AVIC Culture Co.,Ltd.
Yinlimedia
Hunan TV and Broadcast Intermediary Co., Ltd.
Guangdong Guangzhou Daily Media Co., Ltd.
Beijing Bashi Media Co., Ltd.
Dahe Group
China Television Media
Spearhead Integrated Marketing Communication Group
Shanghai Xinhua Media Co., Ltd.
Chengdu B-ray Media Co., Ltd.
Based on Application, the report describes major application share of regional market. Application mentioned as follows:
Food & Beverage Industry
Vehicles Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others
Based on region, the report describes major regions market by products and application. Regions mentioned as follows:
Asia-Pacific
North America
Europe
South America
Middle East & Africa

Table of Contents
1 Market Overview
1.1 Objectives of Research
1.1.1 Definition
1.1.2 Specifications
1.2 Market Segment
1.2.1 by Type
1.2.1.1 TV Advertising
1.2.1.2 Newspaper & Magazine Advertising
1.2.1.3 Outdoors Advertising
1.2.1.4 Radio Advertising
1.2.1.5 Internet Advertising
1.2.1.6 Others
1.2.2 by Application
1.2.2.1 Food & Beverage Industry
1.2.2.2 Vehicles Industry
1.2.2.3 Health and Medical Industry
1.2.2.4 Commercial and Personal Services
1.2.2.5 Consumer Goods
1.2.2.6 Others
1.2.3 by Regions
2 Industry Chain
2.1 Industry Chain Structure
2.2 Upstream
2.3 Market
2.3.1 SWOT
2.3.2 Dynamics
3 Environmental Analysis
3.1 Policy
3.2 Economic
3.3 Technology
3.4 Market Entry
4 Market Segmentation by Type
4.1 Market Size
4.1.1 TV Advertising Market, 2011-2016
4.1.2 Newspaper & Magazine Advertising Market, 2011-2016
4.1.3 Outdoors Advertising Market, 2011-2016
4.1.4 Radio Advertising Market, 2011-2016
4.1.5 Internet Advertising Market, 2011-2016
4.1.6 Others Market, 2011-2016
4.2 Market Forecast
4.2.1 TV Advertising Market Forecast, 2017-2022
4.2.2 Newspaper & Magazine Advertising Market Forecast, 2017-2022
4.2.3 Outdoors Advertising Market Forecast, 2017-2022
4.2.4 Radio Advertising Market Forecast, 2017-2022
4.2.5 Internet Advertising Market Forecast, 2017-2022
4.2.6 Others Market Forecast, 2017-2022
5 Market Segmentation by Application
5.1 Market Size
5.1.1 Food & Beverage Industry Market, 2011-2016
5.1.2 Vehicles Industry Market, 2011-2016
5.1.3 Health and Medical Industry Market, 2011-2016
5.1.4 Commercial and Personal Services Market, 2011-2016
5.1.5 Consumer Goods Market, 2011-2016
5.1.6 Others Market, 2011-2016
5.2 Market Forecast
5.2.1 Food & Beverage Industry Market Forecast, 2017-2022
5.2.2 Vehicles Industry Market Forecast, 2017-2022
5.2.3 Health and Medical Industry Market Forecast, 2017-2022
5.2.4 Commercial and Personal Services Market Forecast, 2017-2022
5.2.5 Consumer Goods Market Forecast, 2017-2022
5.2.6 Others Market Forecast, 2017-2022
6 Market Segmentation by Region
6.1 Market Size
6.1.1 Asia-Pacific
6.1.1.1 Asia-Pacific Market, 2011-2016
6.1.1.2 Asia-Pacific Market by Type
6.1.1.3 Asia-Pacific Market by Application
6.1.2 North America
6.1.2.1 North America Market, 2011-2016
6.1.2.2 North America Market by Type
6.1.2.3 North America Market by Application
6.1.3 Europe
6.1.3.1 Europe Market, 2011-2016
6.1.3.2 Europe Market by Type
6.1.3.3 Europe Market by Application
6.1.4 South America
6.1.4.1 South America Market, 2011-2016
6.1.4.2 South America Market by Type
6.1.4.3 South America Market by Application
6.1.5 Middle East & Africa
6.1.5.1 Middle East & Africa Market, 2011-2016
6.1.5.2 Middle East & Africa Market by Type
6.1.5.3 Middle East & Africa Market by Application
6.2 Market Forecast
6.2.1 Asia-Pacific Market Forecast, 2017-2022
6.2.2 North America Market Forecast, 2017-2022
6.2.3 Europe Market Forecast, 2017-2022
6.2.4 South America Market Forecast, 2017-2022
6.2.5 Middle East & Africa Market Forecast, 2017-2022
7 Market Competitive
7.1 Global Market by Vendors
7.2 Market Concentration
7.3 Price & Factors
7.4 Marketing Channel
8 Major Vendors
8.1 Omnicom Group
8.1.2 Profile
8.1.2 Business Performance (Sales Revenue, Cost, Gross Margin)
8.2 WPP
8.2.1 Profile
8.2.2 Business Performance (Sales Revenue, Cost, Gross Margin)
8.3 Dentsu Inc.
8.3.1 Profile
8.3.2 Business Performance (Sales Revenue, Cost, Gross Margin)
8.4 PublicisGroupe
8.4.1 Profile
8.4.2 Business Performance (Sales Revenue, Cost, Gross Margin)
8.5 IPG
8.5.1 Profile
8.5.2 Business Performance (Sales Revenue, Cost, Gross Margin)
8.6 Havas SA
8.6.1 Profile
8.6.2 Business Performance (Sales Revenue, Cost, Gross Margin)
8.7 Focus Media Group
8.7.1 Profile
8.7.2 Business Performance (Sales Revenue, Cost, Gross Margin)
8.8 Guangdong Advertising Co., Ltd.
8.8.1 Profile
8.8.2 Business Performance (Sales Revenue, Cost, Gross Margin)
8.9 Bluefocus Communication Group Co., Ltd.
8.9.1 Profile
8.9.2 Business Performance (Sales Revenue, Cost, Gross Margin)
8.10 SiMei Media
8.10.1 Profile
8.10.2 Business Performance (Sales Revenue, Cost, Gross Margin)
8.11 AVIC Culture Co.,Ltd.
8.12 Yinlimedia
8.13 Hunan TV and Broadcast Intermediary Co., Ltd.
8.14 Guangdong Guangzhou Daily Media Co., Ltd.
8.15 Beijing Bashi Media Co., Ltd.
8.16 Dahe Group
8.17 China Television Media
8.18 Spearhead Integrated Marketing Communication Group
8.19 Shanghai Xinhua Media Co., Ltd.
8.20 Chengdu B-ray Media Co., Ltd.
9 Conclusion

Table Product Specifications of Advertising
Table Products Segment of Advertising
Table TV Advertising Overview
Table Newspaper & Magazine Advertising Overview
Table Outdoors Advertising Overview
Table Radio Advertising Overview
Table Internet Advertising Overview
Table Others Overview
Table Global Advertising Market by Type, 2011-2022 (USD Million)
Table Application Segment of Advertising
Table Food & Beverage Industry Overview
Table Vehicles Industry Overview
Table Health and Medical Industry Overview
Table Commercial and Personal Services Overview
Table Consumer Goods Overview
Table Others Overview
Table Global Advertising Market by Application, 2011-2022 (USD Million)
Table Global Advertising Market by Region, 2011-2022 (USD Million)
Table Cost of Advertising
Table Market Dynamics
Table Policy of Advertising
Table GDP of Major Countries
Table TV Advertising CAGR by Revenue and Volume, 2011-2016
Table Newspaper & Magazine Advertising CAGR by Revenue and Volume, 2011-2016
Table Outdoors Advertising CAGR by Revenue and Volume, 2011-2016
Table Radio Advertising CAGR by Revenue and Volume, 2011-2016
Table Internet Advertising CAGR by Revenue and Volume, 2011-2016
Table Others CAGR by Revenue and Volume, 2011-2016
Table TV Advertising CAGR by Revenue and Volume, 2012-2022
Table Newspaper & Magazine Advertising CAGR by Revenue and Volume, 2012-2022
Table Outdoors Advertising CAGR by Revenue and Volume, 2012-2022
Table Radio Advertising CAGR by Revenue and Volume, 2012-2022
Table Internet Advertising CAGR by Revenue and Volume, 2012-2022
Table Others CAGR by Revenue and Volume, 2012-2022
Table Food & Beverage Industry CAGR by Revenue and Volume, 2011-2016
Table Vehicles Industry CAGR by Revenue and Volume, 2011-2016
Table Health and Medical Industry CAGR by Revenue and Volume, 2011-2016
Table Commercial and Personal Services CAGR by Revenue and Volume, 2011-2016
Table Consumer Goods CAGR by Revenue and Volume, 2011-2016
Table Others CAGR by Revenue and Volume, 2011-2016
Figure Advertising Picture
Figure Industry Chain Structure of Advertising
Figure SWOT of Advertising
Figure TV Advertising Market Size and Growth, 2011-2016 (USD Million)
Figure TV Advertising Market Size and Growth, 2011-2016 (in Volume)
Figure Newspaper & Magazine Advertising Market Size and Growth, 2011-2016 (USD Million)
Figure Newspaper & Magazine Advertising Market Size and Growth, 2011-2016 (in Volume)
Figure Outdoors Advertising Market Size and Growth, 2011-2016 (USD Million)
Figure Outdoors Advertising Market Size and Growth, 2011-2016 (in Volume)
Figure Radio Advertising Market Size and Growth, 2011-2016 (USD Million)
Figure Radio Advertising Market Size and Growth, 2011-2016 (in Volume)
Figure Internet Advertising Market Size and Growth, 2011-2016 (USD Million)
Figure Internet Advertising Market Size and Growth, 2011-2016 (in Volume)
Figure Others Market Size and Growth, 2011-2016 (USD Million)
Figure Others Market Size and Growth, 2011-2016 (in Volume)
Figure TV Advertising Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure TV Advertising Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Newspaper & Magazine Advertising Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Newspaper & Magazine Advertising Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Outdoors Advertising Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Outdoors Advertising Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Radio Advertising Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Radio Advertising Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Internet Advertising Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Internet Advertising Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Others Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Others Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Food & Beverage Industry Market Size and Growth, 2011-2016 (USD Million)
Figure Food & Beverage Industry Market Size and Growth, 2011-2016 (in Volume)
Figure Vehicles Industry Market Size and Growth, 2011-2016 (USD Million)
Figure Vehicles Industry Market Size and Growth, 2011-2016 (in Volume)
Figure Health and Medical Industry Market Size and Growth, 2011-2016 (USD Million)
Figure Health and Medical Industry Market Size and Growth, 2011-2016 (in Volume)
Figure Commercial and Personal Services Market Size and Growth, 2011-2016 (USD Million)
Figure Commercial and Personal Services Market Size and Growth, 2011-2016 (in Volume)
Figure Consumer Goods Market Size and Growth, 2011-2016 (USD Million)
Figure Consumer Goods Market Size and Growth, 2011-2016 (in Volume)
Figure Others Market Size and Growth, 2011-2016 (USD Million)
Figure Others Market Size and Growth, 2011-2016 (in Volume)
Figure Food & Beverage Industry Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Food & Beverage Industry Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Vehicles Industry Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Vehicles Industry Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Health and Medical Industry Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Health and Medical Industry Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Commercial and Personal Services Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Commercial and Personal Services Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Consumer Goods Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Consumer Goods Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Others Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Others Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Asia-Pacific Market Size and Growth, 2011-2016 (USD Million)
Figure Asia-Pacific Market Size and Growth, 2011-2016 (in Volume)
Figure Asia-Pacific Market Size by Type
Figure Asia-Pacific Market Share by Type
Figure Asia-Pacific Market Size by Application
Figure Asia-Pacific Market Share by Application
Figure North America Market Size and Growth, 2011-2016 (USD Million)
Figure North America Market Size and Growth, 2011-2016 (in Volume)
Figure North America Market Size by Type
Figure North America Market Share by Type
Figure North America Market Size by Application
Figure North America Market Share by Application
Figure Europe Market Size and Growth, 2011-2016 (USD Million)
Figure Europe Market Size and Growth, 2011-2016 (in Volume)
Figure Europe Market Size by Type
Figure Europe Market Share by Type
Figure Europe Market Size by Application
Figure Europe Market Share by Application
Figure South America Market Size and Growth, 2011-2016 (USD Million)
Figure South America Market Size and Growth, 2011-2016 (in Volume)
Figure South America Market Size by Type
Figure South America Market Share by Type
Figure South America Market Size by Application
Figure South America Market Share by Application
Figure Middle East & Africa Market Size and Growth, 2011-2016 (USD Million)
Figure Middle East & Africa Market Size and Growth, 2011-2016 (in Volume)
Figure Middle East & Africa Market Size by Type
Figure Middle East & Africa Market Share by Type
Figure Middle East & Africa Market Size by Application
Figure Middle East & Africa Market Share by Application
Figure Asia-Pacific Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Asia-Pacific Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure North America Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure North America Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Europe Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Europe Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure South America Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure South America Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Middle East & Africa Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Middle East & Africa Market Estimates and Forecasts, 2017-2022 (in Volume)
Figure Advertising Market Concentration by Region
Figure Marketing Channels Overview

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

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