The motorhome market is was valued at USD 9.35 billion in 2020 and is anticipated to reach USD 12.26 billion by 2026, at a CAGR of more than 4.5% during the forecast period, 2021 - 2026.
The outbreak of COVID-19 and the subsequent shutdowns have affected the motorhome market in several countries. The negative impacts of the pandemic are visible in the sales figure of the first few months of 2020 in the major market. However, from June onwards the motorhome market started gaining its momentum as campers started opting for safer motorhome vacation, the growth is expected to continue in the coming years.
Recreational vehicles are designed for temporary living quarters for camping, recreational, travel, or seasonal use, and classified into two main types, such as motorhomes and towable.
Motorhomes are not only used for vacation activities but are also widely used across various activities like the festival, concerts, and multi-day events. Motorhomes have the added advantage of reducing vacation costs by an average of 55% over other conventional vacation activities. The aforementioned benefits have been driving an increasing demand for motorhomes in the market over the past few years, and this is likely to continue during the forecast period.
North America captured a major share of the global motorhome market in 2020, owing to the increasing number of households owning motorhomes (a majority-owned by millennials) and the growing demand for motorhome rentals.
Key Market Trends
Increasing Demand for Class C Motorhome
Class C motorhomes are mid-sized RVs that are not built upon existing truck bodies and van chassis. These RVs provide better fuel efficiency than the type A or B motorhomes. Their size varies from 20 ft to 33 ft.
Being built upon existing bodies, these RVs do not cost much and are preferred by families that are on a budget. They are often referred to as mini-motorhomes, which provide the amenities of a larger motorhome in a scaled-down version and at a lower price. The price of these motorhomes start from approximately USD 40,000 and goes up to USD 200,000.
The type C motorhome is built on an automotive manufactured van frame with an attached cab section. They are built on a more powerful chassis than a type B motorhome, and thereby, provide more amenities. The shape of Type C is akin to a van cab with an attached camper, unlike that of class A's ‘bus-like’ shape.
Most of the manufacturers are looking to roll out various advancements in their class C versions. These RV manufacturers are increasing their class C models, making it bulky by shifting out from the van chassis and opting for a large Ford, Chevy, and other heavy-duty vehicle chassis. Most of these larger versions are also diesel-powered, making them apt to pull a heavier load while being more fuel-efficient, compared to gasoline engines.
North America to Lead the Motorhome Market
North America captured a major share of more than 50% of the global motorhome market in 2020, owing to the increasing number of households owning motorhomes (a majority-owned by millennials) and the growing demand for a motorhome rental.
The United States is the manufacturing hub of RVs worldwide. According to a study commissioned by the Recreation Vehicle Industry Association, the United States ownership of RVs is increasing at a fast pace.
According to the RVIA December 2020 survey of manufacturers, total RV shipments finished the month with 40,382 units, which is an increase of 46.8% from the 27,516 units shipped in December 2019. in which the total Motorhomes finished the December month with 3,878 units, that is up from 35.3% compared to the December 2019 total of 2,867 units in the United States.
Motorhomes are being widely used in the country, not only for vacation traveling, but also for tailgating, traveling with pets, for business, and as a preferred mode of transportation in outdoor sports and other leisure activities. The increase in the number of campgrounds in the country illustrates the increasing preference for recreational travel with motorhomes.
The increase in the adoption rate of motorhomes by the younger generation, advent of motorhomes with technological improvements, and a healthy economy are expected to significantly contribute to the growth of the market during the forecast period. Additionally, sellers are providing lucrative deals and benefits not just on new motorhome models, but also on pre-owned units, along with easy financing facilities for qualified borrowers.
Some of the major players in the motorhome market are Thor Industries, Inc., Winnebago Industries, Inc., and Forest River, Inc. The competition among the manufacturers has been increasing over the past few years, owing to the growing demand for fuel-efficient vehicles.
Major players are trying to consolidate their sales by cutting down the costs, while smaller players are focusing on new product launches and expansions. Market leaders are trying to acquire smaller players. For instance,
In Feb 2019, Thor Industries Inc. has announced the complete acquisition of Erwin Hymer Group excluding its North American business.
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1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1.1 Class A
5.1.2 Class B
5.1.3 Class C
5.2.1 Fleet Owners
5.2.2 Direct Buyers
5.2.3 Other End Users
5.3.1 North America
126.96.36.199 United States
188.8.131.52 Rest of North America
184.108.40.206 United Kingdom
220.127.116.11 Rest of Europe
18.104.22.168 South Korea
22.214.171.124 Rest of Asia-Pacific
5.3.4 Rest of the World
126.96.36.199 South America
188.8.131.52 Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 Thor Industries, Inc.
6.2.2 Winnebago Industries, Inc.
6.2.3 Dethleffs GmbH & Co. KG
6.2.4 Hymer GmbH & Co. KG
6.2.5 Forest River Inc.
6.2.6 Rapido Motorhomes
6.2.7 The Swift Group
6.2.8 Tiffin Motorhomes Inc.
6.2.9 Triple E Recreational Vehicles
6.2.10 BĂśRSTNER GMBH & CO. KG
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.