Your payment is in progress...

Fertility Testing Devices Market - Growth, Trends, COVID-19 Impact, And Forecasts (2021 - 2026)

Published on: Feb 2021 | From USD $4250 | Published By: MORDOR INTELLIGENCE | Number Of Pages: 120

The global Fertility Testing Devices Market is poised to grow at a CAGR of 6.3% over the forecast period with a revenue of approximately USD 450 million in 2020 and is estimated to reach 645 million by 2026.

The contagious coronavirus has a potential economic impact and implications on most of the sectors. Human reproduction societies have issued guidelines for practice during the COVID-19 pandemic that include implementation of mitigation practices and infection control protocols infertility care units. However, the fertility test kits and devices have increased as the birth rate has increased during the lockdown period.

Declining fertility rates are a rising concern, globally. The declining fertility rates, owing to the rising first-time pregnancy age and high prevalence of PCOS (polycystic ovary syndrome) among women, are expected to support the growth of the market. In 2017, The United States experienced a record low for a second straight year, extending a deep decline that began in 2008, with the "Great Recession". However, fertility rates in the elderly population have been on a rise, over the past few years, owing to increasing awareness about fertility testing.

In Europe, the average fertility rate is 1.6. The lowest fertility rates were recorded in the southern European countries of Italy, Spain, and Portugal, where they range between 1.34 and 1.36, according to Eurostat, 2018.

Fertility rates in China are also decreasing. In China, the low fertility rate is a more serious problem than the aging population. According to the National Bureau of Statistics of China, 17.23 million newborns were added to China's population last year, down 630,000 year-on-year, and the birth rate dropped from 1.295% in 2016 to 1.243% in 2017. Hence, the decreasing fertility rates and increasing lifestyle disorders among women is expected to drive the market during the forecast period.

There are several computerized fertility monitors that are used to detect urinary LH and estrone?3?glucoronide, which, if presented in urine, indicates ovulation. For example, Clearblue DIGITAL Ovulation Test with Dual Hormone Indicator, of SPD Swiss Precision Diagnostics GmbH, detects estrogen as well as LH, claims that the product can identify four or more fertile days with an accuracy rate of over 99%, however, these digital kits are not affordable in many countries due to the financial barriers. The growing advancements in the test kits with the increasing launches boost the market growth.

Key Market Trends

Ovulation Prediction Kits are Expected to Witness Healthy Growth Over the Forecast Period

The pandemic has shown a mixed effect on the segment, as many couples have planned to have a baby during the pandemic due to lockdown in few countries whereas, many organizations estimate a fewer million fewer babies due to the pandemic. For instance, according to UNICEF, an estimated 116 million babies will be born during the COVID-19 pandemic.

Reproductive health organizations are recommending, out of caution and concern for lack of data, that couples planning pregnancies may hold off for the time being. The European Society of Human Reproduction and Embryology states that all fertility patients considering or planning treatment, even if they do not meet the diagnostic criteria for COVID-19 infection, should avoid becoming pregnant at this time.

OPKs or Ovulation prediction kits are used to detect the exact day of ovulation for a woman who is planning her pregnancy. There are many different kinds of ovulation prediction kits in the market. Most of the kits work by measuring the luteinizing hormone (LH) in the urine. LH levels rise 24-36 hours before ovulation. The high level of LH indicates that the release of the egg (ovulation) usually occurs 12-24 hours after the test turns positive.

According to the Centers for Disease Control, one in eight couples have trouble conceiving or sustaining a pregnancy, due to age, health issues, or other factors. This indicates that there is a need in the market for cost-efficient and accurate ovulation monitors. As the OPK provides cost-effective fertility testing, its demand is increasing.

United States Holds the Significant Revenue Share in the North America Region

In June 2021, the Brookings Institution estimated that in the United States, due to public health crisis and associated recession would result in 300,000 to 500,000 fewer births in 2021. According to the Guttmacher Institute survey, 2020, 34 percent of American women have either delayed their plans to have a child or reduced the number of children they expect to have as a result of the pandemic.

In 2018, the United States experienced a record low fertility rates. The fertility rate in the United States, in 2018, was 1.776 births per woman, a 1.11% decline from 2017 (1.796). The number of births in the country dropped by 2% between 2016 and 2017, to 60.2 births per 1,000 women aged 15-44 years, continuing a general downturn that started with the Great Recession of 2008. This marks the lowest that the fertility rate of the country has been in 30 years. According to the National Center for Health Statistics (2017), birthrates declined to record lows in all groups under age 30. Among women aged 20-24 years, the decline was 4%. For women aged 25-29 years, the rate fell to 2%.

According to the CDC, 2019, about 6% of married women aged 15-44 years in the United States are unable to get pregnant after one year of trying. Also, about 12% of women aged 15-44 years in the United States have difficulty getting pregnant or carrying a pregnancy, regardless of marital status.

Hence, the decreasing fertility rates and rising awareness about fertility testing are driving the fertility testing device market in the country.

Competitive Landscape

The market studied is moderately competitive and there are several local as well as international companies present in the market. Several companies are focusing on the new product launches to sustain their competitiveness and it has been observed that few new companies are entering the market studied which is increasing the competition.

Reasons to Purchase this report:

- The market estimate (ME) sheet in Excel format
- 3 months of analyst support

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Overview
4.2 Market Drivers
4.2.1 Decreasing Fertility Rates
4.2.2 Rising Awareness about Fertility Testing Devices
4.2.3 Launch of Advanced, Easy-to-use Fertility Monitors With High Accuracy
4.3 Market Restraints
4.3.1 High Price of Ovulation Monitors
4.3.2 Lack of Predictive Accuracy to Confirm Ovulation
4.4 Porter's Five Force Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry

5.1 By Product
5.1.1 Ovulation Prediction Kits
5.1.2 Fertility Monitors Urine-based Ovulation Kits Saliva-based Ovulation Kits Other Fertility Monitors
5.1.3 Male Fertility Testing Products
5.2 By Mode of Purchase
5.2.1 OTC-based
5.2.2 Prescription-based
5.3 By Application
5.3.1 Female Fertility Testing
5.3.2 Male Fertility Testing
5.4 By End User
5.4.1 Home Care Settings
5.4.2 Hospitals/Fertility Clinics
5.5 Geography
5.5.1 North America United States Canada Mexico
5.5.2 Europe Germany United Kingdom France Italy Spain Rest of Europe
5.5.3 Asia-Pacific China Japan India Australia South Korea Rest of Asia-Pacific
5.5.4 Middle East and Africa GCC South Africa Rest of Middle East and Africa
5.5.5 South America Brazil Argentina Rest of South America

6.1.1 Church & Dwight Co. Inc.
6.1.2 Fairhaven Health LLC
6.1.3 Fertility Focus Limited
6.1.4 Geratherm Medical AG
6.1.5 HiLin Life Products Inc.
6.1.6 Prestige Brands Holdings Inc.
6.1.7 Quidel Corporation
6.1.8 Swiss Precision Diagnostics GmbH
6.1.9 Advacare Pharma
6.1.10 Babystart


Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

The market engineered data is verified and validated by a number of experts, both in-house and external.

After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.


Market research is a defined process to collect information about customers, competitors, and everything that a business needs to understand to sustain and grow. It offers important analysis to distinguish and examine the market needs, size, and trends. Market research is generally divided into, primary research and/or secondary research.

The process usually includes collection and interpretation of market data by using statistical and analytical techniques to support the decision making process.

The report helps in identifying and tracking emerging players in the market and their portfolios, enhances decision making capabilities and helps to create effective counter strategies to gain competitive advantage.

Market research reports provide in-depth analysis about the market conditions and requirements for effective decision making.
The report provides a snapshot of the global market size, segmentation data, marketing growth strategies, market share, export and import information, analysis and forecast of market trends, competition, domestic production, best sales prospects, statistical data, tariffs, regulations, distribution and business practices, end-user analysis, contact points and more.

These research reports include information about competitive strategies, solutions, fact-based research, key takeaways, recommendations, market considerations, emerging business models and market opportunities for multiple segments of an industry.

Market research reports assist in solving business problems and making better decisions to improve business as per the prevalent market trends.
When you place an order with MarketInsightsReports, we try our best to deliver the product as soon as possible. The report will be delivered to you either by email or by physical delivery. If it’s delivered by email the order will be dispatched on the same working day or on the next working day of receipt of payment (unless otherwise specified on our website). There may be exceptions to this if you place order on a non-working day specifically because our publisher partners are located all over the globe. In case of physical delivery report will be couriered to you within 3 working days from the date of the receipt of payment and delivery time will differ based on your location

Any person who has the capacity to make decisions for the business must buy the reports. These reports help management in decision making process. Market research helps person to obtain market information from different sources, and in multiple formats. It aims to study supply and demand, analyze data as per geography, age factors, demography, technology, product, psychographic & gender differences, and many other parameters. Access to in-depth market trends helps person to assess the market effectiveness. Some of the multiple techniques used for market research include customer analysis, choice modeling, competition and risk analysis, product research, advertising the research, marketing mix modeling, simulated test marketing, and more.
Market research studies several features of business environment, such as competitors, market structure, government regulations, economic trends, technological advances and financial analysis of companies, industries, and sectors. This helps person in the decision-making process of planning and implementing strategies for their markets.

The generation of research report is concerned by most clients when purchasing it. Following general steps are taken for generating reports.
1. Choose a topic.
2. Make skeleton catalogue.
3. Fill content. As for report content, there are two main information source, Primary and Secondary data collection. Secondary data collectionrefers to information searched from the Internet or data bought from database. Primary data collection refers to information concluded from telephone interview, face-to-face interview, expert’s interview, meeting etc.
4. Audit the report
5. Publish the report.

With regard to information cost, information searching costs the least, database support the second least, and telephone interview the third least. Face-face interview cost higher, in-depth interview much higher and expert interview the highest. A research may adopt all of these approaches, or just some of them.
In general, a good-quality research report needs 1-3 months to be finished. Time and method varies according to different Publishers. Thus, it’s difficult to define an exact procedure or process of making research report. Both time and cost vary. However, specialization has become a basic industry standard. Professional and dedicated products will be more and more popular.
MarketInsightsReports has focused on various fields such as Life Science, IT, Telecommunication, Food& Beverages, Energy & Power, Automotive & Transportation, Materials& Chemicals, Financial Services and many more. These market research reports are available for all regions around the globe.
When you place an order with MarketInsightsReports, we try our best to deliver the product as soon as possible. The report will be delivered to you either by email or by physical delivery. If it’s delivered by email the order will be dispatched on the same working day or on the next working day of receipt of payment (unless otherwise specified on our website).

There may be exceptions to this if you place order on a non-working day specifically because our publisher partners are located all over the globe. In case of physical delivery report will be couriered to you within 3 working days from the date of the receipt of payment and delivery time will differ based on your location

Please Choose License Type

USD $4250
USD $4750
USD $6000
USD $7500

Why Us

  • Why Us In-depth database
    Our Report’s database covers almost all topics of all regions over the Globe..
  • Recognised publishing sources Recognised publishing sources
    Tie ups with top publishers around the globe.
  • Customer Support Customer Support
    Complete pre and post sales support.
  • Safe & Secure Safe & Secure
    Complete secure payment process.