Your payment is in progress...

China We-Media Marketing Market: Size & Forecasts With Impact Analysis Of Covid-19 (2021-2025)

Published on: Feb 2021 | From USD $850 | Published By: DAEDAL RESEARCH | Number Of Pages: 63

Scope of the Report

The report titled “China We-Media Marketing Market: Size & Forecasts with Impact Analysis of Covid-19 (2021-2025)” provides detailed analysis of China we-media marketing market by value. This is followed by analysis of performance based we-media marketing market and a study of its various sub segments.

Moreover, the report assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall sports goods market in Europe has also been forecasted for the years 2021-2025, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.

Joy Spreader Interactive Tech Ltd., Kuaishou, WeChat (Tencent Holdings), Weibo Corporation and Douyin (TikTok) are some of the key players operating in a highly fragmented China we-media marketing market whose company profiling is done in the report. In this segment of the report, business overview, financial overview and the business strategies of the companies are provided.

Company Coverage

Joy Spreader Interactive Tech Ltd. Kuaishou WeChat (Tencent Holdings) Weibo Corporation Douyin (TikTok) Executive Summary

We-media (also called as self-media) is a platform on the Internet. It gives a user the facility to write article published videos which are possessing a very unique identity. On the basis of content format, we-media platform can be split into three types namely text, video- and audio-based. Besides the conventional we-media like blogs, other we-media platforms that are gaining prominence are live streaming platforms and self-made funny video platforms.

We-media marketing market can be segmented into performance based and non-performance based. Performance based we-media market can be further split into app marketing, e-commerce marketing, online promotion activities and HTML 5 related content marketing.

China we-media marketing market is forecasted to grow at a healthy rate over the forecast period (2021-2025). Surging use of we-media as a marketing tool, spike in number of smartphone users and rising time spent on mobile internet per capita are the factors driving the growth of the market. Media censorship and dearth of highly qualified professionals are the factors restraining the market’s growth.

Use of we-media in the fashion industry, short form video marketing and rapid growth of performance based we-media marketing are some of the trends in the market.

China we-media marketing service providers witnessed growth in revenues mainly from performance-based we-media marketing service of online products. Much of this growth came from apps (game, arts and literature, finance, apps, and education) as more people showed interest in online entertainment due to Covid-19. Furthermore, due to the epidemic, a surge in other we-media platforms such as livestreaming has been witnessed.

1. Executive Summary

2. Introduction

2.1 We-Media: An Overview
2.2 Advantages of We-Media
2.3 China We-Media Marketing: An Overview
2.4 China We-Media Marketing Market Segments

3. China Market Analysis

3.1 China We-Media Marketing Market Analysis

3.1.1 China We-Media Marketing Market by Value
3.1.2 China We-Media Marketing Market by Segments (Performance Based We-Media Marketing and Non-Performance Based We-Media Marketing)

3.2 China Performance Based We-Media Marketing Market Analysis

3.2.1 China Performance Based We-Media Marketing Market by Value
3.2.2 China Performance Based We-Media Marketing Market by Segments (App Marketing, Online Promotion Activities, E-commerce Marketing and Others)
3.2.3 China Performance Based We-Media App Marketing Market by Value
3.2.4 China Performance Based We-Media Online Promotion Activities Market by Value
3.2.5 China Performance Based We-Media E-Commerce Marketing Market by Value

3.3 China Performance Based Short Video Marketing Analysis

3.3.1 China Performance Based Short Video Marketing Market by Value

4. Impact of Covid-19

4.1 Impact on China We-Media Marketing Market

4.1.1 Surge in Trend of Livestreaming
4.1.2 Issue of Fake News Circulation
4.1.3 New Regulations

5. Market Dynamics

5.1 Growth Drivers
5.1.1 Spike in Number of Smartphone Users
5.1.2 Rising Time Spent on Mobile Internet Per Capita
5.1.3 Rising Popularity of We-Media as a Marketing Tool

5.2 Challenges
5.2.1 Media Censorship
5.2.2 Dearth of Highly Qualified Professionals

5.3 Market Trends
5.3.1 Use of We-Media in Fashion Industry
5.3.2 Short-Form Video Marketing
5.3.3 Rapid Growth of Performance Based We-Media Marketing

6. Competitive Landscape

6.1 China We-Media Marketing Market Players Analysis

7. Company Profiles

7.1 Joy Spreader Interactive Tech Ltd.
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy

7.2 Kuaishou
7.2.1 Business Overview
7.2.2 Business Strategy

7.3 WeChat (Tencent Holdings)
7.3.1 Business Overview
7.3.2 Financial Overview

7.4 Weibo Corporation
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategy

List of Figures

Figure 1: Advantages of We-Media
Figure 2: China We-media Marketing Market Segments
Figure 3: China We-Media Marketing Market by Value; 2016-2020 (US$ Billion)
Figure 4: China We-Media Marketing Market by Value; 2021-2025 (US$ Billion)
Figure 5: China We-Media Marketing Market by Segments; 2020 (Percentage,%)
Figure 6: China Performance Based We-Media Marketing Market by Value; 2016-2020 (US$ Billion)
Figure 7: China Performance Based We-Media Marketing Market by Value; 2021-2025 (US$ Billion)
Figure 8: China Performance Based We-Media Marketing Market by Segments; 2020 (Percentage,%)
Figure 9: China Performance Based We-Media App Marketing Market by Value; 2016-2020 (US$ Billion)
Figure 10: China Performance Based We-Media App Marketing Market by Value; 2021-2025 (US$ Billion)
Figure 11: China Performance Based We-Media Online Promotion Activities Market by Value; 2016-2020 (US$ Billion)
Figure 12: China Performance Based We-Media Online Promotion Activities Market by Value; 2021-2025 (US$ Billion)
Figure 13: China Performance Based We-Media E-Commerce Marketing Market by Value; 2016-2020 (US$ Million)
Figure 14: China Performance Based We-Media E-Commerce Marketing Market by Value; 2021-2025 (US$ Million)
Figure 15: China Performance Based Short Video Marketing Market by Value; 2019-2025 (US$ Billion)
Figure 16: Number of Smartphone Users in China; 2014-2019 (Million)
Figure 17: Time Spent on Mobile Internet Per Capita in China
Figure 18: Joy Spreader Revenues; 2017-2019 (US$ Million)
Figure 19: Joy Spreader Revenue by Segment; 1H2020 (Percentage,%)
Figure 20: Weibo Corporation Revenues; 2015-2019 (US$ Billion)
Table 1: China Performance Based We-Media Marketing Servicing Providers by Share
Table 2: Joy Spreader Key Operating Data

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.

FAQs

Market research is a defined process to collect information about customers, competitors, and everything that a business needs to understand to sustain and grow. It offers important analysis to distinguish and examine the market needs, size, and trends. Market research is generally divided into, primary research and/or secondary research.

The process usually includes collection and interpretation of market data by using statistical and analytical techniques to support the decision making process.

The report helps in identifying and tracking emerging players in the market and their portfolios, enhances decision making capabilities and helps to create effective counter strategies to gain competitive advantage.

Market research reports provide in-depth analysis about the market conditions and requirements for effective decision making.
The report provides a snapshot of the global market size, segmentation data, marketing growth strategies, market share, export and import information, analysis and forecast of market trends, competition, domestic production, best sales prospects, statistical data, tariffs, regulations, distribution and business practices, end-user analysis, contact points and more.

These research reports include information about competitive strategies, solutions, fact-based research, key takeaways, recommendations, market considerations, emerging business models and market opportunities for multiple segments of an industry.

Market research reports assist in solving business problems and making better decisions to improve business as per the prevalent market trends.
When you place an order with MarketInsightsReports, we try our best to deliver the product as soon as possible. The report will be delivered to you either by email or by physical delivery. If it’s delivered by email the order will be dispatched on the same working day or on the next working day of receipt of payment (unless otherwise specified on our website). There may be exceptions to this if you place order on a non-working day specifically because our publisher partners are located all over the globe. In case of physical delivery report will be couriered to you within 3 working days from the date of the receipt of payment and delivery time will differ based on your location

Any person who has the capacity to make decisions for the business must buy the reports. These reports help management in decision making process. Market research helps person to obtain market information from different sources, and in multiple formats. It aims to study supply and demand, analyze data as per geography, age factors, demography, technology, product, psychographic & gender differences, and many other parameters. Access to in-depth market trends helps person to assess the market effectiveness. Some of the multiple techniques used for market research include customer analysis, choice modeling, competition and risk analysis, product research, advertising the research, marketing mix modeling, simulated test marketing, and more.
Market research studies several features of business environment, such as competitors, market structure, government regulations, economic trends, technological advances and financial analysis of companies, industries, and sectors. This helps person in the decision-making process of planning and implementing strategies for their markets.

The generation of research report is concerned by most clients when purchasing it. Following general steps are taken for generating reports.
1. Choose a topic.
2. Make skeleton catalogue.
3. Fill content. As for report content, there are two main information source, Primary and Secondary data collection. Secondary data collectionrefers to information searched from the Internet or data bought from database. Primary data collection refers to information concluded from telephone interview, face-to-face interview, expert’s interview, meeting etc.
4. Audit the report
5. Publish the report.

With regard to information cost, information searching costs the least, database support the second least, and telephone interview the third least. Face-face interview cost higher, in-depth interview much higher and expert interview the highest. A research may adopt all of these approaches, or just some of them.
In general, a good-quality research report needs 1-3 months to be finished. Time and method varies according to different Publishers. Thus, it’s difficult to define an exact procedure or process of making research report. Both time and cost vary. However, specialization has become a basic industry standard. Professional and dedicated products will be more and more popular.
MarketInsightsReports has focused on various fields such as Life Science, IT, Telecommunication, Food& Beverages, Energy & Power, Automotive & Transportation, Materials& Chemicals, Financial Services and many more. These market research reports are available for all regions around the globe.
When you place an order with MarketInsightsReports, we try our best to deliver the product as soon as possible. The report will be delivered to you either by email or by physical delivery. If it’s delivered by email the order will be dispatched on the same working day or on the next working day of receipt of payment (unless otherwise specified on our website).

There may be exceptions to this if you place order on a non-working day specifically because our publisher partners are located all over the globe. In case of physical delivery report will be couriered to you within 3 working days from the date of the receipt of payment and delivery time will differ based on your location

Please Choose License Type

USD $850
USD $1400
Offer

Why Us

  • Why Us In-depth database
    Our Report’s database covers almost all topics of all regions over the Globe..
  • Recognised publishing sources Recognised publishing sources
    Tie ups with top publishers around the globe.
  • Customer Support Customer Support
    Complete pre and post sales support.
  • Safe & Secure Safe & Secure
    Complete secure payment process.