Scope of the Report
The report titled “China We-Media Marketing Market: Size & Forecasts with Impact Analysis of Covid-19 (2021-2025)” provides detailed analysis of China we-media marketing market by value. This is followed by analysis of performance based we-media marketing market and a study of its various sub segments.
Moreover, the report assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall sports goods market in Europe has also been forecasted for the years 2021-2025, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
Joy Spreader Interactive Tech Ltd., Kuaishou, WeChat (Tencent Holdings), Weibo Corporation and Douyin (TikTok) are some of the key players operating in a highly fragmented China we-media marketing market whose company profiling is done in the report. In this segment of the report, business overview, financial overview and the business strategies of the companies are provided.
Joy Spreader Interactive Tech Ltd. Kuaishou WeChat (Tencent Holdings) Weibo Corporation Douyin (TikTok) Executive Summary
We-media (also called as self-media) is a platform on the Internet. It gives a user the facility to write article published videos which are possessing a very unique identity. On the basis of content format, we-media platform can be split into three types namely text, video- and audio-based. Besides the conventional we-media like blogs, other we-media platforms that are gaining prominence are live streaming platforms and self-made funny video platforms.
We-media marketing market can be segmented into performance based and non-performance based. Performance based we-media market can be further split into app marketing, e-commerce marketing, online promotion activities and HTML 5 related content marketing.
China we-media marketing market is forecasted to grow at a healthy rate over the forecast period (2021-2025). Surging use of we-media as a marketing tool, spike in number of smartphone users and rising time spent on mobile internet per capita are the factors driving the growth of the market. Media censorship and dearth of highly qualified professionals are the factors restraining the market’s growth.
Use of we-media in the fashion industry, short form video marketing and rapid growth of performance based we-media marketing are some of the trends in the market.
China we-media marketing service providers witnessed growth in revenues mainly from performance-based we-media marketing service of online products. Much of this growth came from apps (game, arts and literature, finance, apps, and education) as more people showed interest in online entertainment due to Covid-19. Furthermore, due to the epidemic, a surge in other we-media platforms such as livestreaming has been witnessed.
1. Executive Summary
2.1 We-Media: An Overview
2.2 Advantages of We-Media
2.3 China We-Media Marketing: An Overview
2.4 China We-Media Marketing Market Segments
3. China Market Analysis
3.1 China We-Media Marketing Market Analysis
3.1.1 China We-Media Marketing Market by Value
3.1.2 China We-Media Marketing Market by Segments (Performance Based We-Media Marketing and Non-Performance Based We-Media Marketing)
3.2 China Performance Based We-Media Marketing Market Analysis
3.2.1 China Performance Based We-Media Marketing Market by Value
3.2.2 China Performance Based We-Media Marketing Market by Segments (App Marketing, Online Promotion Activities, E-commerce Marketing and Others)
3.2.3 China Performance Based We-Media App Marketing Market by Value
3.2.4 China Performance Based We-Media Online Promotion Activities Market by Value
3.2.5 China Performance Based We-Media E-Commerce Marketing Market by Value
3.3 China Performance Based Short Video Marketing Analysis
3.3.1 China Performance Based Short Video Marketing Market by Value
4. Impact of Covid-19
4.1 Impact on China We-Media Marketing Market
4.1.1 Surge in Trend of Livestreaming
4.1.2 Issue of Fake News Circulation
4.1.3 New Regulations
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Spike in Number of Smartphone Users
5.1.2 Rising Time Spent on Mobile Internet Per Capita
5.1.3 Rising Popularity of We-Media as a Marketing Tool
5.2.1 Media Censorship
5.2.2 Dearth of Highly Qualified Professionals
5.3 Market Trends
5.3.1 Use of We-Media in Fashion Industry
5.3.2 Short-Form Video Marketing
5.3.3 Rapid Growth of Performance Based We-Media Marketing
6. Competitive Landscape
6.1 China We-Media Marketing Market Players Analysis
7. Company Profiles
7.1 Joy Spreader Interactive Tech Ltd.
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2.1 Business Overview
7.2.2 Business Strategy
7.3 WeChat (Tencent Holdings)
7.3.1 Business Overview
7.3.2 Financial Overview
7.4 Weibo Corporation
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategy
List of Figures
Figure 1: Advantages of We-Media
Figure 2: China We-media Marketing Market Segments
Figure 3: China We-Media Marketing Market by Value; 2016-2020 (US$ Billion)
Figure 4: China We-Media Marketing Market by Value; 2021-2025 (US$ Billion)
Figure 5: China We-Media Marketing Market by Segments; 2020 (Percentage,%)
Figure 6: China Performance Based We-Media Marketing Market by Value; 2016-2020 (US$ Billion)
Figure 7: China Performance Based We-Media Marketing Market by Value; 2021-2025 (US$ Billion)
Figure 8: China Performance Based We-Media Marketing Market by Segments; 2020 (Percentage,%)
Figure 9: China Performance Based We-Media App Marketing Market by Value; 2016-2020 (US$ Billion)
Figure 10: China Performance Based We-Media App Marketing Market by Value; 2021-2025 (US$ Billion)
Figure 11: China Performance Based We-Media Online Promotion Activities Market by Value; 2016-2020 (US$ Billion)
Figure 12: China Performance Based We-Media Online Promotion Activities Market by Value; 2021-2025 (US$ Billion)
Figure 13: China Performance Based We-Media E-Commerce Marketing Market by Value; 2016-2020 (US$ Million)
Figure 14: China Performance Based We-Media E-Commerce Marketing Market by Value; 2021-2025 (US$ Million)
Figure 15: China Performance Based Short Video Marketing Market by Value; 2019-2025 (US$ Billion)
Figure 16: Number of Smartphone Users in China; 2014-2019 (Million)
Figure 17: Time Spent on Mobile Internet Per Capita in China
Figure 18: Joy Spreader Revenues; 2017-2019 (US$ Million)
Figure 19: Joy Spreader Revenue by Segment; 1H2020 (Percentage,%)
Figure 20: Weibo Corporation Revenues; 2015-2019 (US$ Billion)
Table 1: China Performance Based We-Media Marketing Servicing Providers by Share
Table 2: Joy Spreader Key Operating Data
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.