Scope of the Report
The report titled “The US Online Grocery Market: Size & Forecasts with Impact Analysis of Covid-19 (2021-2025 Edition)” delivers an analysis of the US online grocery market with comprehensive analysis of market sizing and growth. The analysis includes market size in terms of value, market share by segments, and segment analysis as well with their forecasted values.
Furthermore, the report also assesses the key opportunities available in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the US online grocery market has also been forecasted for the period 2021-2025, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
The US online grocery market is in its nascent stage and market share is dominated by only few major players such as Walmart Inc., Amazon.Com, Inc., The Kroger Co., and Costco Wholesale Corporation whose company profiling has been done in the report, which include their business overview, financial overview and respective business strategies.
The Kroger Co.
Costco Wholesale Corporation
Grocery stores can be broadly categorized into three formats: small format, large format, and electronic/online. Online grocery shopping is a recent trend that has developed as a form of e-commerce. Such type of stores can be either in the form of brick-and-mortar supermarket or general grocery stores that allow the customers to shop online from the comfort of their own homes or work places. These online stores made grocery shopping easier and convenient for the customers with the help of internet.
Currently, in grocery shopping, online channels accounted for a small proportion of the total grocery market in the US, but anticipations are made that the market would gain momentum over the next five years i.e. 2021 to 2025. The market is expected to grow on the back of rising millennial population, growing e-commerce market, expansion of business models by major players, integration of voice technology, rising demand for grocery apps etc. However, the growth of the market is restrained by factors such as escalating storage and delivery cost, lack of personal verifiability of groceries, price fluctuation of grocery items etc.
The shelter in place orders by federal government alongside an increasing number of people in self-quarantine due to Covid-19 benefited the growth of the online grocery market. More and more people made use of mobile apps and ecommerce websites for purchasing grocery items, and many were first time online grocery shoppers.
1. Executive Summary
2.1 Overview of Grocery
2.1.1 Types of Grocery
2.2 Overview of Grocery Store
2.2.1 Types of Grocery Stores
2.3 Overview of Online Grocery
2.3.1 Advantages & Disadvantages of Online Grocery Shopping
2.4 The US Online Grocery Market: An Overview
3. The US Market Analysis
3.1 The US Grocery Market Analysis
3.1.1 The US Grocery Retail Market by Value
3.1.2 The US Grocery Retail Market by Channels (Online and Offline)
3.2 The US Online Grocery Market Analysis
3.2.1 The US Online Grocery Market by Value
3.2.2 The US Online Grocery Market by Penetration Rate
3.2.3 The US Online Grocery Market by Top 10 Categories Bought Online
3.2.4 The US Online Grocery Market by Fresh Categories Bought Online
3.2.5 The US Online Grocery Market by Segments (Beverages, Dairy Products and Others)
3.3 The US Online Grocery Market: Segment Analysis
3.3.1 The US Online Grocery Beverages Market by Value
3.3.2 The US Online Grocery Dairy Products Market by Value
4. Impact of Covid-19
4.1 Impact on the US Online Grocery Market
4.1.1 Shelter in Place Orders bolstering Online Grocery
4.1.2 Steps by Grocery Retailers to Weather the Crisis
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Rising Millennial Population
5.1.2 Growing E-Commerce Market
5.1.3 Increasing Smartphone Users
5.1.4 Growing Internet Users
5.1.5 Expansion of Business Models
5.2.1 Escalating Storage and Delivery Cost
5.2.2 Lack of Personal Verifiability of Groceries
5.2.3 High Delivery Prices and Inefficiency
5.2.4 Low-Profit Margins
5.2.5 Price Fluctuations
5.2.6 Difficulty in Penetration in Small Towns
5.3 Market Trends
5.3.1 Rising Demand for Grocery Apps
5.3.2 Integration of Voice Technology
5.3.3 Increasing Role of Social Media
5.3.4 Optimizing Digital Presence
6. Competitive Landscape
6.1 The US Online Grocery Market by Players
6.2 The US Online Grocery Market by E-commerce Sales
7. Company Profiles
7.1 Walmart Inc.
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2 Amazon.Com, Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy
7.3 The Kroger Co.
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategy
7.4 Costco Wholesale Corporation
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategy
List of Figures
Figure 1: Types of Grocery Stores
Figure 2: The US Grocery Retail Market by Value; 2018-2020 (US$ Trillion)
Figure 3: The US Grocery Retail Market by Value; 2021-2025 (US$ Trillion)
Figure 4: The US Grocery Retail Market by Channels; 2020 (Percentage, %)
Figure 5: The US Online Grocery Market by Value; 2018-2020 (US$ Billion)
Figure 6: The US Online Grocery Market by Value; 2021-2025 (US$ Billion)
Figure 7: The US Online Grocery Market by Penetration Rate; 2021-2025 (Percentage, %)
Figure 8: The US Online Grocery Market by Top 10 Categories Bought Online; 2019 (Percentage, %)
Figure 9: The US Online Grocery Market by Fresh Categories Bought Online; 2019 (Percentage,%)
Figure 10: The US Online Grocery Market by Segments; 2020
Figure 11: The US Online Grocery Beverages Market by Value; 2018-2020 (US$ Billion)
Figure 12: The US Online Grocery Beverages Market by Value; 2021-2025(US$ Billion)
Figure 13: The US Online Dairy Products Market by Value; 2018-2020 (US$ Billion)
Figure 14: The US Online Dairy Products Market by Value; 2019-2025 (US$ Billion)
Figure 15: Surge in Online Grocery Shopping; March 2020
Figure 16: The US Millennial Population; 2016-2036 (Million)
Figure 17: The US E-Commerce Market; 2013-2018 (US$ Billion)
Figure 18: The US Smartphone Users; 2015-2022 (Million)
Figure 19: The US Internet Users; 2015-2022 (Million)
Figure 20: The US Online Grocery Market by Share; 2020
Figure 21: The US Top 10 Retailers by Ecommerce Grocery Sales; 2018 (US$ Billion)
Figure 22: Walmart Inc. Revenue & Net Sales; 2016-2020 (US$ Billion)
Figure 23: Walmart Inc. Net Sales by Segments; 2020
Figure 24: Walmart US Net Sales by Merchandise Category; 2020
Figure 25: Amazon.Com, Inc. Net Sales; 2016-2020 (US$ Billion)
Figure 26: Amazon.com Net Sales by Segments; 2020
Figure 27: Amazon.com Net Sales by Region; 2020
Figure 28: The Kroger Co. Net Sales; 2015-2019 (US$ Billion)
Figure 29: Costco Wholesale Corporation Revenue & Net Sales; 2016-2020 (US$ Billion)
Figure 30: Costco Wholesale Corporation Revenue by Segments; 2020
Figure 31: Costco Wholesale Corporation Net Sales by Merchandise Category; 2020
Table 1: Online Grocery Product Segmentation
Table 2: Advantages & Disadvantages of Online Grocery Shopping
Table 3: Steps by Online Grocery Retailers to Counter Augmented Demand
Table 4: Costco Wholesale Corporation (Top 20 US Locations)
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.