Scope of the Report
The report titled “China Live Streaming E-Commerce Market: Size & Forecast with Impact Analysis of COVID-19 (2021-2025)”, provides an in-depth analysis of China live streaming e-commerce market with description of market sizing and growth. Furthermore, the report also provides detailed analysis of market by value, by type, by penetration, by volume and by products.
Moreover, the report also assesses the key opportunities in the market and outlines the factors that are and would be driving the growth of the industry. Growth of the overall China live streaming e-commerce market has also been forecasted for the years 2021-2025, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
Some of the major players operating in the China live streaming e-commerce market are Alibaba Group (Taobao), Kuaishou, Pinduoduo Inc., and Douyin (TikTok), whose company profiling has been done in the report. Furthermore, in this segment of the report, business overview, financial overview and business strategies of the respective companies are also provided.
Alibaba Group (Taobao)
Live streaming can be defined as the streaming video over the internet in real time, without being recorded and stored. At present, video game, social media video, TV broadcasts, etc. all can be live-streamed. Live streams can be broadcasted one-to-many connections that go out to multiple users at once. Live stream applications have limited protocols in comparison to videoconferencing technologies like Skype, FaceTime, and Google Hangouts Meet work on real-time communication (RTC) protocols.
Live streaming e-commerce would transform e-commerce drastically. Dubbed live commerce is the convergence of video and shopping, which helps in improving customer engagement, close the gap between customer and product, drive sales, and at place where bidding is involved increase the average sales price.
Furthermore, based on the types, live commerce can be segmented into online marketplace, live auctions, influencer streaming and live events.
China live streaming e-commerce market has progressed promptly over the years and the market is further anticipated to augment during the forecasted years 2021 to 2025. The market would increase owing to different growth drivers such as, growing number of internet users, rising adoption of online shopping, surging urban population, escalating mobile cellular subscription, augmenting social media users, increasing cross border shoppers, etc.
However, the market faces some challenges which are hindering the growth of the market. Some of the major challenges faced by the industry are dependency on third-party logistics service and fail to anticipate buyer needs. Moreover, the market growth would succeed by various market trends like increasing adoption of artificial intelligence, growth in cloud computing technology, influencer marketing, etc.
1. Executive Summary
2.1 Live Streaming: An Overview
2.2 Functioning of Live Streaming
2.3 Types of Live Commerce
2.4 Industrial Chain of Live Streaming E-Commerce
2.5 Difference between Traditional E-Commerce and Live Streaming E-Commerce
3. China Market Analysis
3.1 China E-Commerce Market: An Analysis
3.1.1 China E-Commerce Market by Value
3.1.2 China E-Commerce Market by Type (e-Commerce Platforms, WeChat E-Commerce, Livestream and Cross Border E-Commerce)
3.2 China Live Streaming E-Commerce Market: An Analysis
3.2.1 China Live Streaming E-Commerce Market by Value
3.2.2 China Live Streaming E-Commerce Market by Penetration
3.2.3 China Live Streaming E-Commerce Market by Volume
3.2.4 China Live Streaming E-Commerce Market Value by Products (Clothing, Accessories, Cosmetics and Other)
3.3 China Live Streaming E-Commerce Market: Product Analysis
3.3.1 China Live Streaming E-Commerce Cosmetics Market by Value
3.3.2 China Live Streaming E-Commerce Clothing Market by Value
3.3.3 China Live Streaming E-Commerce Accessories Market by Value
4.1 Impact of Covid-19
4.2 Impact of COVID-19 on Online Sales
4.3 Impact of COVID-19 on Ecommerce
4.4 Response of Industry
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Growing Number of Internet Users
5.1.2 Rising Adoption of Online Shopping
5.1.3 Surging Urban Population
5.1.4 Escalating Mobile Cellular Subscription
5.1.5 Augmenting Social Media Users
5.1.6 Increasing Cross Border Shoppers
5.2.1 Dependency on Third-Party Logistics Service
5.2.2 Fail to Anticipate Buyer Needs
5.3 Market Trends
5.3.1 Increasing Adoption of Artificial Intelligence
5.3.2 Growth in Cloud Computing Technology
5.3.3 Influencer Marketing
6. Competitive Landscape
6.1 China Live Streaming E-Commerce Market Players: A Financial Comparison
6.2 China Live Streaming E-Commerce Market Players by Share
6.3 China Monthly Time Spent per User by Market Players
6.4 China Daily Active Users by Market Players
7. Company Profiles
7.1 Alibaba Group (Taobao)
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2 Pinduoduo Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategy
7.4 Douyin (TikTok)
7.4.1 Business Overview
7.4.2 Business Strategy
List of Figures
Figure 1: Live Streaming Protocols
Figure 2: Functioning of Live Streaming
Figure 3: Types of Live Commerce
Figure 4: Industrial Chain of Live Streaming E-Commerce
Figure 5: Difference between Traditional E-Commerce and Live Streaming E-Commerce
Figure 6: China E-Commerce Market by Value; 2018-2020 (US$ Trillion)
Figure 7: China E-Commerce Market by Value; 2021-2025 (US$ Trillion)
Figure 8: China E-Commerce Market by Type; 2020 (Percentage, %)
Figure 9: China Live Streaming E-Commerce Market by Value; 2016-2020 (US$ Billion)
Figure 10: China Live Streaming E-Commerce Market by Value; 2021-2025 (US$ Billion)
Figure 11: China Live Streaming E-Commerce Market by Penetration; 2016-2020 (Percentage, %)
Figure 12: China Live Streaming E-Commerce Market by Penetration; 2021-2025 (Percentage, %)
Figure 13: China Live Streaming E-Commerce Market by Volume; 2016-2020 (Million)
Figure 14: China Live Streaming E-Commerce Market by Volume; 2021-2025 (Million)
Figure 15: China Live Streaming E-Commerce Market Value by Products; 2020 (Percentage, %)
Figure 16: China Live Streaming E-Commerce Cosmetics Market by Value; 2020-2025 (US$ Billion)
Figure 17: China Live Streaming E-Commerce Clothing Market by Value; 2020-2025 (US$ Billion)
Figure 18: China Live Streaming E-Commerce Accessories Market by Value; 2020-2025 (US$ Billion)
Figure 19: China Online Shoppers, 2019-2020 (Million)
Figure 20: Tmall Sales, 2019-2020 (US$ Billion)
Figure 21: China NetizensÂ’ Weekly Online Duration; 2016-2020 (Hours per Week)
Figure 22: China Online Shoppers; 2016-2020 (Million)
Figure 23: China Urban Population; 2015-2020 (Percentage, %)
Figure 24: China Mobile Cellular Subscription; 2015-2019 (Billion)
Figure 25: China Social Media Users, 2017-2020 (Million)
Figure 26: China Cross Border E-commerce Shoppers; 2016-2020 (Million)
Figure 27: China Artificial Intelligence Software and Application Market; 2019-2025 (US$ Billion)
Figure 28: China Cloud Computing Market Revenue; 2019-2025 (US$ Billion)
Figure 29: China Live Streaming E-Commerce Market Players by Share; 2019-2020 (Percentage, %)
Figure 30: China Monthly Time Spent per User by Market Players; 2018-2020 (Minutes)
Figure 31: China Daily Active Users by Market Players; 2018-2020 (Million)
Figure 32: Alibaba Group Revenue; 2016-2020 (US$ Billion)
Figure 33: Alibaba Group Revenue by Segments; 2020 (Percentage, %)
Figure 34: Pinduoduo Inc. Total Revenue; 2016-2019 (US$ Million)
Figure 35: Pinduoduo Inc. Total Revenue by Services; 2019 (Percentage, %)
Figure 36: Products Offered by Kuaishou
Figure 37: Kuaishou Revenue; 2018-2020 (US$ Million)
Table 1: China Live Streaming E-Commerce Market Players: A Financial Comparison; 2019/2020
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.