Today's digitally savvy consumers are taking their personal wellbeing into their own hands by using products and services that address their specific health needs and help them "live better." As awareness increases, demand for more targeted health solutions continues to rise.
- Globally, 43% of consumers have a favorable perception of a product that is personalized to their needs.
- Food is preferred over drinks, pills and powders as a consumption format for health-enhancing ingredients.
- One in five consumers globally are limiting or avoiding dairy, and over as third are doing the same for gluten, creating demand for personalized free-from products.
"TrendSights Analysis: Personalized Health" looks at catering to demand for products that address specific health needs
Reasons To Buy
- Gain insight into the different routes through which products can align with personalized health - formulation, packaging, and formats.
- Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
- Identify the innovation implications of Personalized Health for your sector.
2. What is Personalized Health?
3. Why is Personalized Health important?
4. Who is driving Personalized Health?
5. How can Personalized Health be capitalized on?
6. What Next in Personalized Health?
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.