- The livestreaming-derived market in China grew to CNY 61 billion in 2019, with a projection of a 12% CAGR till 2023
- Multi-channel networks (MCNs) are the ‘pushing hand’ behind the rising market, with 6,500 active platforms in 2019
- Livestreaming is a medium that can be blended into numerous kinds of businesses, which makes it hard to classify it as an independent industry
2 What’s behind China’s livestreaming craze? An MCN case study
3 Is livestreaming a ‘gold rush’ for everyone? Live e-commerce, livestreaming on short-video platforms, livestreaming gaming
4 A flash in the pan or well-grounded trailblazers? Taobao vs. Pinduoduo, Douyin vs. Kuaishou, Douyu vs. Huya
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.