South Korea’s e-commerce market is predicted to reach US$325.12 billion in 2025, progressing at a CAGR of 19.92%, over the period 2021-2025. The factors such as mounting penetration of internet users, introduction of AI in retail, expanding urbanization, escalating trend of online advertising and growing usage of smartphones would drive the growth of the market. However, the market growth would be challenged by risk of e-commerce frauds and imprecise return policies. A few notable trends include rising influence of social networking platforms, accelerating growth of mobile payments and increasing adoption of advanced technologies.
South Korea’s e-commerce market can be bifurcated into fashion, food & beverages, home electric appliances, household goods-motor vehicle parts, cosmetics, computer & related appliances, sports & leisure, travel services and others, in terms of product category.
The fashion segment is the fastest growing market, owing to the growing adoption of online shopping for clothing items as it offers wide range of options which often are not present in physical stores, increased convenience to users by enabling easy access to e-commerce platforms anytime anywhere, surging disposable income along with expanding urbanization. In addition, sudden outbreak of the COVID-19 pandemic had escalated the adoption of e-commerce as a result of rapid shift from brick-and-mortar distribution channels towards online retail stores to mitigate the risk of coronavirus infection upon human interaction, thereby propelling the overall market growth.
Scope of the Report:
• The report provides a comprehensive analysis of South Korea e-commerce market segmented on the basis of product category.
• The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
• The competitive landscape of the market, along with the company profiles of leading players (SK Telecom Co., Ltd., Lotte Shopping Co., Ltd., eBay Inc. (eBay South Korea Co., Ltd.), Naver Corporation, SSG.com Corp., and Coupang, Inc.) are also presented in detail.
Key Target Audience:
• Online retailers
• Raw Material Suppliers
• Businesses and Customers
• Logistics Partners
• Investment Banks
South Korea’s e-commerce market can be bifurcated into fashion, food & beverages, home electric appliances, household goods-motor vehicle parts, cosmetics, computer & related appliances, sports & leisure, travel services and others, in terms of product category.
The fashion segment is the fastest growing market, owing to the growing adoption of online shopping for clothing items as it offers wide range of options which often are not present in physical stores, increased convenience to users by enabling easy access to e-commerce platforms anytime anywhere, surging disposable income along with expanding urbanization. In addition, sudden outbreak of the COVID-19 pandemic had escalated the adoption of e-commerce as a result of rapid shift from brick-and-mortar distribution channels towards online retail stores to mitigate the risk of coronavirus infection upon human interaction, thereby propelling the overall market growth.
Scope of the Report:
• The report provides a comprehensive analysis of South Korea e-commerce market segmented on the basis of product category.
• The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
• The competitive landscape of the market, along with the company profiles of leading players (SK Telecom Co., Ltd., Lotte Shopping Co., Ltd., eBay Inc. (eBay South Korea Co., Ltd.), Naver Corporation, SSG.com Corp., and Coupang, Inc.) are also presented in detail.
Key Target Audience:
• Online retailers
• Raw Material Suppliers
• Businesses and Customers
• Logistics Partners
• Investment Banks
1. Market Overview
1.1 Introduction
1.2 Main Categories of E-Commerce
1.3 Technical Components of E-Commerce
1.4 The E-Commerce Shopping Process
1.5 Attributes of E-Commerce
1.6 Advantages of E-Commerce
1.7 Disadvantages of E-Commerce
2. Impact of COVID-19
2.1 Escalating E-Commerce Penetration Rate
2.2 Growth of Online Sales
2.3 Upswing in Internet Buyers
3. South Korea Market Analysis
3.1 South Korea E-Commerce Market by Value
3.2 South Korea E-Commerce Market Forecast by Value
3.3 South Korea E-Commerce Market by Product Category
3.3.1 South Korea Fashion E-Commerce Market by Value
3.3.2 South Korea Fashion E-Commerce Market Forecast by Value
3.3.3 South Korea Food & Beverages E-Commerce Market by Value
3.3.4 South Korea Food & Beverages E-Commerce Market Forecast by Value
3.3.5 South Korea Home Electric Appliances E-Commerce Market by Value
3.3.6 South Korea Home Electric Appliance E-Commerce Market Forecast by Value
3.3.7 South Korea Household Goods-Motor Vehicle Parts E-Commerce Market by Value
3.3.8 South Korea Household Goods-Motor Vehicle Parts E-Commerce Market Forecast by Value
3.3.9 South Korea Cosmetics E-Commerce Market by Value
3.3.10 South Korea Cosmetics E-Commerce Market Forecast by Value
3.3.11 South Korea Computer & Related Appliances E-Commerce Market by Value
3.3.12 South Korea Computer & Related Appliances E-Commerce Market Forecast by Value
3.3.13 South Korea Sports & Leisure E-Commerce Market by Value
3.3.14 South Korea Sports & Leisure E-Commerce Market Forecast by Value
3.3.15 South Korea Travel Services E-Commerce Market by Value
3.3.16 South Korea Travel Services E-Commerce Market Forecast by Value
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Mounting Penetration of Internet Users
4.1.2 Introduction of AI in retail
4.1.3 Expanding Urbanization
4.1.4 Escalating Trend of Online Advertising
4.1.5 Growing Usage of Smartphones
4.2 Key Trends & Developments
4.2.1 Rising Influence of Social Networking Platforms
4.2.2 Accelerating Growth of Mobile Payments
4.2.3 Increasing Adoption of Advanced Technologies
4.3 Challenges
4.3.1 Risk of E-Commerce Frauds
4.3.2 Imprecise Return Policies
5. Competitive Landscape
5.1 South Korea Market
5.1.1 Revenue Comparison of Key Players
5.1.2 Market Capitalization Comparison of Key Players
5.1.3 South Korea E-Commerce Market Share by Key Players
6. Company Profiles
6.1 SK Telecom Co., Ltd. (11Street)
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategies
6.2 Lotte Shopping Co., Ltd.
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategies
6.3 eBay Inc. (eBay South Korea Co., Ltd.)
6.3.1 Business Overview
6.3.2 Financial Overview
6.3.3 Business Strategies
6.4 Naver Corporation
6.4.1 Business Overview
6.4.2 Financial Overview
6.4.3 Business Strategies
6.5 SSG.com Corp.
6.5.1 Business Overview
6.5.2 Business Strategies
6.6 Coupang, Inc.
6.6.1 Business Overview
6.6.2 Business Strategies
List of Figures
Main Categories of E-Commerce
Technical Components of E-Commerce
The E-Commerce Shopping Process
Attributes of E-Commerce
Advantages of E-Commerce
Disadvantages of E-Commerce
Domestic E-Commerce Penetration Rate in South Korea (2015-2025)
Year-on-year (YoY) growth of online sales of High-end Retailers at WeMakePrice in South Korea, by Category (February 2020)
Percentage of Internet users (aged 16 to 64) who bought something online via any device (January 2020)
South Korea E-Commerce Market by Value (2016-2020)
South Korea E-Commerce Market Forecast by Value (2021-2025)
South Korea E-Commerce Market by Product Category (2020)
South Korea Fashion E-Commerce Market by Value (2016-2020)
South Korea Fashion E-Commerce Market Forecast by Value (2021-2025)
South Korea Food & Beverages E-Commerce Market by Value (2016-2020)
South Korea Food & Beverages E-Commerce Market Forecast by Value (2021-2025)
South Korea Home Electric Appliances E-Commerce Market by Value (2016-2020)
South Korea Home Electric Appliance E-Commerce Market Forecast by Value (2021-2025)
South Korea Household Goods-Motor Vehicle Parts E-Commerce Market by Value (2016-2020)
South Korea Household Goods-Motor Vehicle Parts E-Commerce Market Forecast by Value (2021-2025)
South Korea Cosmetics E-Commerce Market by Value (2016-2020)
South Korea Cosmetics E-Commerce Market Forecast by Value (2021-2025)
South Korea Computer & Related Appliances E-Commerce Market by Value (2016-2020)
South Korea Computer & Related Appliances E-Commerce Market Forecast by Value (2021-2025)
South Korea Sports & Leisure E-Commerce Market by Value (2016-2020)
South Korea Sports & Leisure E-Commerce Market Forecast by Value (2021-2025)
South Korea Travel Services E-Commerce Market by Value (2016-2020)
South Korea Travel Services E-Commerce Market Forecast by Value (2021-2025)
Number of Internet Users in South Korea (2016-2023)
South Korea Artificial Intelligence (AI) Market Value (2016-2020)
South Korea Urban Population (2016-2020)
South Korea Online Advertising Market (2016-2021)
Smartphone Penetration Rate as Share of the Population in South Korea (2016-2022)
Number of Facebook Users in South Korea (2017-2023)
Penetration Rate of Mobile Pay in South Korea (2016-2020)
South Korea E-Commerce Market Share by Key Players (2020)
SK Telecom Co., Ltd. Revenue and Profit (2016-2020)
Lotte Shopping Co., Ltd. Revenue and Profit (Loss) (2016-2020)
eBay Inc. Net Revenue and Net Income (2016-2020)
Naver Corporation Revenue and Net Income (2016-2020)
Naver Corporation Revenue by Region (2020)
List of Tables
Revenue Comparison of Key Players (2020)
Market Capitalization Comparison of Key Players (2021)
1.1 Introduction
1.2 Main Categories of E-Commerce
1.3 Technical Components of E-Commerce
1.4 The E-Commerce Shopping Process
1.5 Attributes of E-Commerce
1.6 Advantages of E-Commerce
1.7 Disadvantages of E-Commerce
2. Impact of COVID-19
2.1 Escalating E-Commerce Penetration Rate
2.2 Growth of Online Sales
2.3 Upswing in Internet Buyers
3. South Korea Market Analysis
3.1 South Korea E-Commerce Market by Value
3.2 South Korea E-Commerce Market Forecast by Value
3.3 South Korea E-Commerce Market by Product Category
3.3.1 South Korea Fashion E-Commerce Market by Value
3.3.2 South Korea Fashion E-Commerce Market Forecast by Value
3.3.3 South Korea Food & Beverages E-Commerce Market by Value
3.3.4 South Korea Food & Beverages E-Commerce Market Forecast by Value
3.3.5 South Korea Home Electric Appliances E-Commerce Market by Value
3.3.6 South Korea Home Electric Appliance E-Commerce Market Forecast by Value
3.3.7 South Korea Household Goods-Motor Vehicle Parts E-Commerce Market by Value
3.3.8 South Korea Household Goods-Motor Vehicle Parts E-Commerce Market Forecast by Value
3.3.9 South Korea Cosmetics E-Commerce Market by Value
3.3.10 South Korea Cosmetics E-Commerce Market Forecast by Value
3.3.11 South Korea Computer & Related Appliances E-Commerce Market by Value
3.3.12 South Korea Computer & Related Appliances E-Commerce Market Forecast by Value
3.3.13 South Korea Sports & Leisure E-Commerce Market by Value
3.3.14 South Korea Sports & Leisure E-Commerce Market Forecast by Value
3.3.15 South Korea Travel Services E-Commerce Market by Value
3.3.16 South Korea Travel Services E-Commerce Market Forecast by Value
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Mounting Penetration of Internet Users
4.1.2 Introduction of AI in retail
4.1.3 Expanding Urbanization
4.1.4 Escalating Trend of Online Advertising
4.1.5 Growing Usage of Smartphones
4.2 Key Trends & Developments
4.2.1 Rising Influence of Social Networking Platforms
4.2.2 Accelerating Growth of Mobile Payments
4.2.3 Increasing Adoption of Advanced Technologies
4.3 Challenges
4.3.1 Risk of E-Commerce Frauds
4.3.2 Imprecise Return Policies
5. Competitive Landscape
5.1 South Korea Market
5.1.1 Revenue Comparison of Key Players
5.1.2 Market Capitalization Comparison of Key Players
5.1.3 South Korea E-Commerce Market Share by Key Players
6. Company Profiles
6.1 SK Telecom Co., Ltd. (11Street)
6.1.1 Business Overview
6.1.2 Financial Overview
6.1.3 Business Strategies
6.2 Lotte Shopping Co., Ltd.
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategies
6.3 eBay Inc. (eBay South Korea Co., Ltd.)
6.3.1 Business Overview
6.3.2 Financial Overview
6.3.3 Business Strategies
6.4 Naver Corporation
6.4.1 Business Overview
6.4.2 Financial Overview
6.4.3 Business Strategies
6.5 SSG.com Corp.
6.5.1 Business Overview
6.5.2 Business Strategies
6.6 Coupang, Inc.
6.6.1 Business Overview
6.6.2 Business Strategies
List of Figures
Main Categories of E-Commerce
Technical Components of E-Commerce
The E-Commerce Shopping Process
Attributes of E-Commerce
Advantages of E-Commerce
Disadvantages of E-Commerce
Domestic E-Commerce Penetration Rate in South Korea (2015-2025)
Year-on-year (YoY) growth of online sales of High-end Retailers at WeMakePrice in South Korea, by Category (February 2020)
Percentage of Internet users (aged 16 to 64) who bought something online via any device (January 2020)
South Korea E-Commerce Market by Value (2016-2020)
South Korea E-Commerce Market Forecast by Value (2021-2025)
South Korea E-Commerce Market by Product Category (2020)
South Korea Fashion E-Commerce Market by Value (2016-2020)
South Korea Fashion E-Commerce Market Forecast by Value (2021-2025)
South Korea Food & Beverages E-Commerce Market by Value (2016-2020)
South Korea Food & Beverages E-Commerce Market Forecast by Value (2021-2025)
South Korea Home Electric Appliances E-Commerce Market by Value (2016-2020)
South Korea Home Electric Appliance E-Commerce Market Forecast by Value (2021-2025)
South Korea Household Goods-Motor Vehicle Parts E-Commerce Market by Value (2016-2020)
South Korea Household Goods-Motor Vehicle Parts E-Commerce Market Forecast by Value (2021-2025)
South Korea Cosmetics E-Commerce Market by Value (2016-2020)
South Korea Cosmetics E-Commerce Market Forecast by Value (2021-2025)
South Korea Computer & Related Appliances E-Commerce Market by Value (2016-2020)
South Korea Computer & Related Appliances E-Commerce Market Forecast by Value (2021-2025)
South Korea Sports & Leisure E-Commerce Market by Value (2016-2020)
South Korea Sports & Leisure E-Commerce Market Forecast by Value (2021-2025)
South Korea Travel Services E-Commerce Market by Value (2016-2020)
South Korea Travel Services E-Commerce Market Forecast by Value (2021-2025)
Number of Internet Users in South Korea (2016-2023)
South Korea Artificial Intelligence (AI) Market Value (2016-2020)
South Korea Urban Population (2016-2020)
South Korea Online Advertising Market (2016-2021)
Smartphone Penetration Rate as Share of the Population in South Korea (2016-2022)
Number of Facebook Users in South Korea (2017-2023)
Penetration Rate of Mobile Pay in South Korea (2016-2020)
South Korea E-Commerce Market Share by Key Players (2020)
SK Telecom Co., Ltd. Revenue and Profit (2016-2020)
Lotte Shopping Co., Ltd. Revenue and Profit (Loss) (2016-2020)
eBay Inc. Net Revenue and Net Income (2016-2020)
Naver Corporation Revenue and Net Income (2016-2020)
Naver Corporation Revenue by Region (2020)
List of Tables
Revenue Comparison of Key Players (2020)
Market Capitalization Comparison of Key Players (2021)
Research Methodology
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.