Chinas household care market is forecasted to reach US$26.96 billion in 2025, representing growth at a CAGR of 8.42% for the period spanning from 2021-2025. The factors such as rapid urbanization, increasing personal disposable income, improvement in consumer confidence, changing lifestyle habits and growing preference of personalized soaps are expected to drive the market. However, growth of the industry would be challenged by high competitive pressure, retail consolidations and quality control. Few notable trends include high demand for premium products and technological innovations. In 2020, the outbreak of COVID-19 pandemic has created a favorable impact on the market as the great lockdown has raised the demand of household care products.
Household care products (fabric care, home care and personal hygiene) includes wide range of consumer goods (air care, dishwashing, bleach, insecticides, laundry care, surface care, toilet care, clothes detergents & soaps) which are used by users at home on daily basis. Among them, personal hygiene products (liquid soap and bar soap) are becoming popular necessities for consumers due to increase in healthcare awareness.
The market is growing due to increasing number of fabric care distribution channels in urban cities, improving consumer confidence among population, accelerating household consumption expenditure and growing personal care market.
Scope of the report:
The report provides a comprehensive analysis of the China household care market, segmented into fabric care (bar laundry detergent, liquid laundry detergent & bar laundry detergent), home care (kitchen care, general home care & toilet care) and personal hygiene (liquid soap & bar soap).
The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.
The competitive landscape of the market, along with the company profiles of leading players (Blue Moon Group Holdings Limited, Vinda International, Hengan International Group Company Limited, The Procter & Gamble Company, Reckitt Benckiser Group Plc and Unilever Plc) are also presented in detail.
Key Target Audience:
Household Care Product Manufacturers
Ingredients Suppliers
End Users
Consulting Firms
Investment Banks
Government Bodies & Regulating Authorities
Household care products (fabric care, home care and personal hygiene) includes wide range of consumer goods (air care, dishwashing, bleach, insecticides, laundry care, surface care, toilet care, clothes detergents & soaps) which are used by users at home on daily basis. Among them, personal hygiene products (liquid soap and bar soap) are becoming popular necessities for consumers due to increase in healthcare awareness.
The market is growing due to increasing number of fabric care distribution channels in urban cities, improving consumer confidence among population, accelerating household consumption expenditure and growing personal care market.
Scope of the report:
The report provides a comprehensive analysis of the China household care market, segmented into fabric care (bar laundry detergent, liquid laundry detergent & bar laundry detergent), home care (kitchen care, general home care & toilet care) and personal hygiene (liquid soap & bar soap).
The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.
The competitive landscape of the market, along with the company profiles of leading players (Blue Moon Group Holdings Limited, Vinda International, Hengan International Group Company Limited, The Procter & Gamble Company, Reckitt Benckiser Group Plc and Unilever Plc) are also presented in detail.
Key Target Audience:
Household Care Product Manufacturers
Ingredients Suppliers
End Users
Consulting Firms
Investment Banks
Government Bodies & Regulating Authorities
1. Market Overview
1.1 Introduction
1.2 Classification of Household Care Products
1.3 Supply Chain of Chinese Household Care Industry
1.4 Distribution Channels of Chinese Household Care Industry
2. Impact of COVID-19
2.1 Introduction
2.2 Growth in Online Distribution Channels
3. China Household Care Market Analysis
3.1 China Household Care Market Value
3.2 China Household Care Market Value Forecast
3.3 China Household Care Market Value by Segments
3.3.1 China Fabric Care Market Value
3.3.2 China Fabric Care Market Value Forecast
3.3.3 China Fabric Care Market Value by Segments
3.3.4 China Powder Laundry Detergent Market Value
3.3.5 China Powder Laundry Detergent Market Value Forecast
3.3.6 China Liquid Laundry Detergent Market Value
3.3.7 China Liquid Laundry Detergent Market Value Forecast
3.3.8 China Liquid Laundry Detergent Market Value by City
3.3.9 China Liquid Laundry Detergent Market Value by Distribution Channels
3.3.10 China Bar Laundry Detergent Market Value
3.3.11 China Bar Laundry Detergent Market Value Forecast
3.3.12 China Home Care Market Value
3.3.13 China Home Care Market Value Forecast
3.3.14 China Home Care Market Value by Segments
3.3.15 China Kitchen Care Market Value
3.3.16 China Kitchen Care Market Value Forecast
3.3.17 China General Home Care Market Value
3.3.18 China General Home Care Market Value Forecast
3.3.19 China Toilet Care Market Value
3.3.20 China Toilet Care Market Value Forecast
3.3.21 China Personal Hygiene Market Value
3.3.22 China Personal Hygiene Market Value Forecast
3.3.23 China Personal Hygiene Market Value by Segments
3.3.24 China Bar Soap Market Value
3.3.25 China Bar Soap Market Value Forecast
3.3.26 China Liquid Soap Market Value
3.3.27 China Liquid Soap Market Value Forecast
3.3.28 China Liquid Soap Market Value by City
3.4 China Household Care Market Value by Distribution Channels
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Rapid Urbanization
4.1.2 Increasing Personal Disposable Income
4.1.3 Improvement in Consumer Confidence
4.1.4 Changing Lifestyle Habits
4.1.5 Growing Preference of Personalized Soaps
4.2 Key Trends and Developments
4.2.1 High Demand for Premium Products
4.2.2 Technological Advancements
4.3 Challenges
4.3.1 High Competitive Pressure
4.3.2 Retail Consolidations
4.3.3 Quality Control
5. Competitive Landscape
5.1 China Household Care Market
5.1.1 Key Players Revenues Comparison
5.1.2 Key Players Segment Comparison
5.1.3 Key Players Market Cap Comparison
6. Company Profiles
6.1 Blue Moon Group Holdings Limited
6.1.1 Business Overview
6.1.2 Financial Overview
6.2 Vinda International
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategies
6.3 Hengan International Group Company Limited
6.3.1 Business Overview
6.3.2 Financial Overview
6.4 The Procter & Gamble Company
6.4.1 Business Overview
6.4.2 Financial Overview
6.4.3 Business Strategies
6.5 Reckitt Benckiser Group Plc
6.5.1 Business Overview
6.5.2 Financial Overview
6.5.3 Business Strategies
6.6 Unilever Plc
6.6.1 Business Overview
6.6.2 Financial Overview
6.6.3 Business Strategies
List of Figures
Classification of Household Care Products
Supply Chain of Chinese Household Care Industry
Distribution Channels of Chinese Household Care Industry
China Online Household Care Industry (2016-2020)
China Household Care Market Value (2016-2020)
China Household Care Market Value Forecast (2021-2025)
China Household Care Market Value by Segments (2020)
China Fabric Care Market Value (2016-2020)
China Fabric Care Market Value Forecast (2021-2025)
China Fabric Care Market Value by Segments (2020)
China Powder Laundry Detergent Market Value (2016-2020)
China Powder Laundry Detergent Market Value Forecast (2021-2025)
China Liquid Laundry Detergent Market Value (2016-2020)
China Liquid Laundry Detergent Market Value Forecast (2021-2025)
China Liquid Laundry Detergent Market Value by City (2020)
China Liquid Laundry Detergent Market Value by Distribution Channels (2020)
China Bar Laundry Detergent Market Value (2016-2020)
China Bar Laundry Detergent Market Value Forecast (2021-2025)
China Home Care Market Value (2016-2020)
China Home Care Market Value Forecast (2021-2025)
China Home Care Market Value by Segments (2020)
China Kitchen Care Market Value (2016-2020)
China Kitchen Care Market Value Forecast (2021-2025)
China General Home Care Market Value (2016-2020)
China General Home Care Market Value Forecast (2021-2025)
China Toilet Care Market Value (2016-2020)
China Toilet Care Market Value Forecast (2021-2025)
China Personal Hygiene Market Value (2016-2020)
China Personal Hygiene Market Value Forecast (2021-2025)
China Personal Hygiene Market Value by Segments (2020)
China Bar Soap Market Value (2016-2020)
China Bar Soap Market Value Forecast (2021-2025)
China Liquid Soap Market Value (2016-2020)
China Liquid Soap Market Value Forecast (2021-2025)
China Liquid Soap Market Value by City (2020)
China Household Care Market Value by Distribution Channels (2020)
China Urban Population (2016-2020)
China GDP per Capita (2016-2020)
Key Players Market Cap Comparison
Blue Moon Revenues and Net Profit (2017-2019)
Blue Moon Revenues by Segment (2019)
Vinda International Revenues and Net Profit (2016-2020)
Vinda International Revenues by Segments (2020)
Hengan Group Revenue and Profit (2016-2020)
Hengan Group Revenue by Segments (2020)
P&G Net Sales and Net Earnings (2016-2020)
P&G Net Sales by Segments (2020)
P&G Net Sales by Region (2020)
Reckitt Benckiser Net Revenues and Net Income (Loss) (2016-2020)
Reckitt Benckiser Net Revenues by Segments (2020)
Reckitt Benckiser Net Revenues by Region (2020)
Unilever Revenues and Net Profit (2016-2020)
Unilever Revenues by Segments (2020)
List of Tables
Key Players Revenues Comparison (2020)
Key Players Segment Comparison (2017-2019)
Blue Moon Product Portfolio
P&G Product Portfolio
1.1 Introduction
1.2 Classification of Household Care Products
1.3 Supply Chain of Chinese Household Care Industry
1.4 Distribution Channels of Chinese Household Care Industry
2. Impact of COVID-19
2.1 Introduction
2.2 Growth in Online Distribution Channels
3. China Household Care Market Analysis
3.1 China Household Care Market Value
3.2 China Household Care Market Value Forecast
3.3 China Household Care Market Value by Segments
3.3.1 China Fabric Care Market Value
3.3.2 China Fabric Care Market Value Forecast
3.3.3 China Fabric Care Market Value by Segments
3.3.4 China Powder Laundry Detergent Market Value
3.3.5 China Powder Laundry Detergent Market Value Forecast
3.3.6 China Liquid Laundry Detergent Market Value
3.3.7 China Liquid Laundry Detergent Market Value Forecast
3.3.8 China Liquid Laundry Detergent Market Value by City
3.3.9 China Liquid Laundry Detergent Market Value by Distribution Channels
3.3.10 China Bar Laundry Detergent Market Value
3.3.11 China Bar Laundry Detergent Market Value Forecast
3.3.12 China Home Care Market Value
3.3.13 China Home Care Market Value Forecast
3.3.14 China Home Care Market Value by Segments
3.3.15 China Kitchen Care Market Value
3.3.16 China Kitchen Care Market Value Forecast
3.3.17 China General Home Care Market Value
3.3.18 China General Home Care Market Value Forecast
3.3.19 China Toilet Care Market Value
3.3.20 China Toilet Care Market Value Forecast
3.3.21 China Personal Hygiene Market Value
3.3.22 China Personal Hygiene Market Value Forecast
3.3.23 China Personal Hygiene Market Value by Segments
3.3.24 China Bar Soap Market Value
3.3.25 China Bar Soap Market Value Forecast
3.3.26 China Liquid Soap Market Value
3.3.27 China Liquid Soap Market Value Forecast
3.3.28 China Liquid Soap Market Value by City
3.4 China Household Care Market Value by Distribution Channels
4. Market Dynamics
4.1 Growth Drivers
4.1.1 Rapid Urbanization
4.1.2 Increasing Personal Disposable Income
4.1.3 Improvement in Consumer Confidence
4.1.4 Changing Lifestyle Habits
4.1.5 Growing Preference of Personalized Soaps
4.2 Key Trends and Developments
4.2.1 High Demand for Premium Products
4.2.2 Technological Advancements
4.3 Challenges
4.3.1 High Competitive Pressure
4.3.2 Retail Consolidations
4.3.3 Quality Control
5. Competitive Landscape
5.1 China Household Care Market
5.1.1 Key Players Revenues Comparison
5.1.2 Key Players Segment Comparison
5.1.3 Key Players Market Cap Comparison
6. Company Profiles
6.1 Blue Moon Group Holdings Limited
6.1.1 Business Overview
6.1.2 Financial Overview
6.2 Vinda International
6.2.1 Business Overview
6.2.2 Financial Overview
6.2.3 Business Strategies
6.3 Hengan International Group Company Limited
6.3.1 Business Overview
6.3.2 Financial Overview
6.4 The Procter & Gamble Company
6.4.1 Business Overview
6.4.2 Financial Overview
6.4.3 Business Strategies
6.5 Reckitt Benckiser Group Plc
6.5.1 Business Overview
6.5.2 Financial Overview
6.5.3 Business Strategies
6.6 Unilever Plc
6.6.1 Business Overview
6.6.2 Financial Overview
6.6.3 Business Strategies
List of Figures
Classification of Household Care Products
Supply Chain of Chinese Household Care Industry
Distribution Channels of Chinese Household Care Industry
China Online Household Care Industry (2016-2020)
China Household Care Market Value (2016-2020)
China Household Care Market Value Forecast (2021-2025)
China Household Care Market Value by Segments (2020)
China Fabric Care Market Value (2016-2020)
China Fabric Care Market Value Forecast (2021-2025)
China Fabric Care Market Value by Segments (2020)
China Powder Laundry Detergent Market Value (2016-2020)
China Powder Laundry Detergent Market Value Forecast (2021-2025)
China Liquid Laundry Detergent Market Value (2016-2020)
China Liquid Laundry Detergent Market Value Forecast (2021-2025)
China Liquid Laundry Detergent Market Value by City (2020)
China Liquid Laundry Detergent Market Value by Distribution Channels (2020)
China Bar Laundry Detergent Market Value (2016-2020)
China Bar Laundry Detergent Market Value Forecast (2021-2025)
China Home Care Market Value (2016-2020)
China Home Care Market Value Forecast (2021-2025)
China Home Care Market Value by Segments (2020)
China Kitchen Care Market Value (2016-2020)
China Kitchen Care Market Value Forecast (2021-2025)
China General Home Care Market Value (2016-2020)
China General Home Care Market Value Forecast (2021-2025)
China Toilet Care Market Value (2016-2020)
China Toilet Care Market Value Forecast (2021-2025)
China Personal Hygiene Market Value (2016-2020)
China Personal Hygiene Market Value Forecast (2021-2025)
China Personal Hygiene Market Value by Segments (2020)
China Bar Soap Market Value (2016-2020)
China Bar Soap Market Value Forecast (2021-2025)
China Liquid Soap Market Value (2016-2020)
China Liquid Soap Market Value Forecast (2021-2025)
China Liquid Soap Market Value by City (2020)
China Household Care Market Value by Distribution Channels (2020)
China Urban Population (2016-2020)
China GDP per Capita (2016-2020)
Key Players Market Cap Comparison
Blue Moon Revenues and Net Profit (2017-2019)
Blue Moon Revenues by Segment (2019)
Vinda International Revenues and Net Profit (2016-2020)
Vinda International Revenues by Segments (2020)
Hengan Group Revenue and Profit (2016-2020)
Hengan Group Revenue by Segments (2020)
P&G Net Sales and Net Earnings (2016-2020)
P&G Net Sales by Segments (2020)
P&G Net Sales by Region (2020)
Reckitt Benckiser Net Revenues and Net Income (Loss) (2016-2020)
Reckitt Benckiser Net Revenues by Segments (2020)
Reckitt Benckiser Net Revenues by Region (2020)
Unilever Revenues and Net Profit (2016-2020)
Unilever Revenues by Segments (2020)
List of Tables
Key Players Revenues Comparison (2020)
Key Players Segment Comparison (2017-2019)
Blue Moon Product Portfolio
P&G Product Portfolio
Research Methodology
SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.
PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.
MARKET ENGINEERING
The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.
REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.