1. Preface
1.1 Objective
1.2 Target Audience & Key Offerings
1.3 Report’s Scope
1.4 Research Methodology
1.4.1 Phase I
1.4.2 Phase II
1.4.3 Phase III
1.5 Assumptions
2. Key Insights
3. North America Digital OOH Advertising Market
3.1. Introduction
3.2. Market Drivers
3.3. Market Challenges
4. North America Digital OOH Advertising Market Analysis
4.1. Market Portraiture
4.2. Market Size
4.3. Market Forecast
4.4. Impact of COVID-19
5. North America Digital OOH Advertising Market by Format Type
5.1. Introduction
5.2 Digital Billboards
5.3 Video Advertising
5.4 Ambient Advertising
5.5 Others
6. North America Digital OOH Advertising Market by Application
6.1 Introduction
6.2 Outdoor
6.3 Indoor
7. North America Digital OOH Advertising Market by End User
7.1 Introduction
7.2 Retail
7.3 Recreation
7.4 Banking
7.5 Transportation
7.6 Education
7.7 Others
8. North America Digital OOH Advertising Market by Country
8.1 Introduction
8.2 United States
8.3 Canada
9. SWOT Analysis
10. Porter’s Five Forces
11. Market Value Chain Analysis
12. Competitive Landscape
12.1 Competitive Scenario
12.2 Company Profiles
12.2.1 Lamar Advertising Company
12.2.2 Clear Channel Outdoor Holdings, Inc.
12.2.3 OUTFRONT Media
12.2.4 Prismview LLC
12.2.5 Daktronics
12.2.6 Mvix, Inc.
12.2.7 Christie Digital Systems USA, Inc
12.2.8 Ayuda Media Systems

 

Research Methodology

 

SECONDARY RESEARCH
Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

PRIMARY RESEARCH
Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

MARKET ENGINEERING
The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

EXPERT VALIDATION
The market engineered data is verified and validated by a number of experts, both in-house and external.

REPORT WRITING/ PRESENTATION
After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.