The global sports footwear industry is on an upward trajectory, with estimated sales reaching a substantial US$ 122.1 billion in 2023. Projections indicate that this figure is set to soar to a remarkable US$ 208.5 billion by the close of 2029, signifying a steady expansion at a compound annual growth rate (CAGR) of 5.3% over the ensuing decade (from 2023 to 2029).

One of the driving forces behind this remarkable growth is the increasing affluence and disposable income per capita among the global populace. As individuals find themselves with greater personal earnings, they are more inclined to invest in sports footwear that offers enhanced performance features. These attributes include but are not limited to improved friction regulation, temperature control, moisture management, and waterproofing capabilities.

Furthermore, the sports footwear market is benefiting from the integration of cutting-edge technologies into manufacturing processes. Techniques such as 3D printing have streamlined production, reducing manufacturing time and increasing output. This, in turn, has given a boost to sports footwear sales. Additionally, the worldwide population's heightened awareness of environmental conservation has led to a surge in demand for sustainable sports footwear. To meet this evolving trend, manufacturers are actively embracing the use of eco-friendly raw materials, undergoing continual transitions towards more environmentally responsible practices.

An illustrative example of this commitment to sustainability is Adidas' introduction of the "Solarthon" golf shoe in June 2021. This innovative sneaker boasts a Primeblue textile upper crafted from recycled yarn, containing a minimum of 50% ocean-bound plastic. This move aligns with Adidas' "End Plastic Waste" initiative, reflecting the industry's dedication to eco-conscious manufacturing.

Another pivotal factor contributing to market growth is the increasing number of health-conscious individuals who are engaging in sports activities. This trend, coupled with the proliferation of personal training and sports centers worldwide, is generating a favorable environment for the demand for sports footwear.

Nevertheless, it is essential to acknowledge a significant challenge facing the industry: the high cost associated with sports footwear. This cost factor could pose a hindrance to sports footwear companies, both in the immediate study period and beyond.

Key Companies Profiled-Adidas

• AG


• Brooks


• Yonex


• Puma SE


• Under Armour


• Fila Korea


• Skechers USA


• New Balance


• Asics


• Nike Inc.

What's Key for Sports Footwear Start-ups to Thrive in this Market?

"Innovation Fuels Sports Footwear Success"

The world of sports footwear has witnessed remarkable technological advancements over the past few decades, and the need for continuous innovation remains paramount for both emerging and established sports footwear brands. Creating and producing cutting-edge athletic footwear demands substantial capital investments. As a result, up-and-coming sports footwear manufacturers are increasingly focusing on securing funds through capital raise rounds.

In a notable example from May 2023, Agilitas Sports, a startup specializing in athletic footwear founded by former executives from PUMA India, proudly announced the successful completion of a financing round, amassing a substantial sum of over US$ 50 million. This financing endeavor was led by Convergent Finance LLP, in collaboration with various individual investors. Agilitas Sports is committed to revolutionizing the sports footwear industry with a range of innovations that span from the factory floor to the retail shelves.

Across the Atlantic, London-based company Hylo made waves in 2022 by raising approximately US$ 3 million in a Series A funding round. This financial feat was made possible through the leadership of Eka Ventures and participation from notable investors, including footballer Patrick Bamford. Hylo's strategic intent is to utilize these funds to advance sustainable footwear development and bolster awareness.

Innovative marketing strategies also hold a pivotal role in the triumph of both budding and well-established companies operating within the sports footwear sector. Establishing exclusive partnerships with renowned sports figures is a proven tactic employed by industry giants like Nike and Adidas. This approach underscores the importance for emerging sports footwear suppliers to consider similar collaborations, should they aspire to thrive in this competitive marketplace.

For startups aiming to gain a competitive edge, acquiring insights into factors such as local supply chains, pricing trends, product standards, safety regulations, and the latest industry developments is paramount. Valuable information on these aspects can be found in an in-depth study of the sports footwear industry conducted by expert analysts at , a reputable provider of market research and competitive intelligence.

Country-specific Insights

For sports footwear brands, unlocking success in various countries requires strategic acumen. Effective and strategic marketing plays a pivotal role in the competitive landscapes of nations like the United States, Germany, India, and China.

Why the United States Offers Lucrative Opportunities for Sports Shoe Brands?

"Home to Major Footwear Brands like Nike and New Balance"

The United States boasts the headquarters of some of the world's foremost sports footwear manufacturers, including industry giants like Nike, Under Armour, Skechers, and New Balance Athletics, among others. This domestic presence sets the stage for significant growth opportunities for sports footwear suppliers, particularly with the surge in outdoor sporting activities such as rafting, skiing, trekking, and more.

• In January 2021, New Balance unveiled an exciting collaboration with Patta, resulting in the creation of the unique New Balance 991 shoes. These sneakers feature an eye-catching dusty pink and light petrol color scheme and go by the name Patta x New Balance M991Pat.

Furthermore, substantial investments in research and development by manufacturers to craft top-tier sports footwear products are driving market growth in the United States. Additionally, the nation benefits from a well-established sports footwear retail infrastructure, with a growing preference for training shoes, lifestyle sneakers, and basketball shoes. This combination sets the stage for a promising market landscape in the United States.

• Sports footwear sales in the United States are projected to experience a robust growth rate, with a forecasted 5.5% Compound Annual Growth Rate (CAGR) expected from 2023 to 2029.

Why Should Sports Footwear Brands Consider Investing in India?

"The Immense Popularity of Cricket and Other Sports in the Nation"

India's fervor for cricket is a globally recognized phenomenon, and its prominence has surged in recent years. The proliferation of numerous cricket tournaments within the country, coupled with the remarkable successes of the Indian cricket team, has elevated cricket from being just a sport to a near-religious passion for the nation.

As India's focus on health and fitness continues to intensify, there has been an unprecedented surge in participation in sports such as cricket and football. This surge is poised to have a positive impact on the sales of sports footwear, including running shoes, training shoes, and more, in the country. Furthermore, the growing popularity of various other sports and increased engagement in outdoor activities are expected to drive demand for sports footwear categories such as golf shoes, soccer shoes, tennis shoes, and others well into the year 2029.

Which Sport Dominates the Sports Footwear Market in Europe?

"The Pervasiveness of Football Shapes Market Growth Across European Nations"

The European affinity for football is a phenomenon that defies description. Football stands as the unrivaled champion among sports in European countries, with the passion running so deep that some parts of Europe declare holidays for major football events. The trends in the sports footwear market across Europe are profoundly influenced by the stars of football, making collaborations with football personalities of paramount importance for sports footwear brands operating in this region.

Insights by Shoe Category

To maximize their investments, sports footwear vendors should prioritize the distribution of training shoes through modern trade channels, ensuring competitiveness in the global industry landscape.

Which Shoe Category Holds the Promise of High Revenue Generation?

"Training and Gym Shoes Take the Lead in Market Share"

The surge in fitness enthusiasts worldwide is a primary driver behind the robust sales of training and gym shoes. Furthermore, the inclusion of fundamental physical training activities in educational institutions, from schools to universities, is expected to significantly contribute to the escalating demand for training and gym shoes on a global scale. The pervasive influence of fitness trends, amplified through social media platforms, is also set to exert a compelling impact, further propelling the shipment of training shoes in the coming decade.

Where Do Consumers Prefer to Purchase Their Sports Footwear?

"Modern Trade Channels Emerge as the Preferred Retail Destination"

Modern trade sales channels have garnered widespread acceptance and admiration among consumers, owing to a host of advantages they offer. These include the convenience of finding a diverse range of products under one roof, a broader selection of similar items, enhanced price comparison capabilities, and more. Moreover, the growing consumer engagement with these retail spaces is poised to drive the market towards favorable growth.

• As of 2023, sales of sports footwear through modern trade channels already account for more than 20% of the global market's total revenue share.

Competitive Landscape

Leading the pack in the sports footwear industry are top brands like Nike, Adidas, New Balance, Puma, and Under Armour. These esteemed sports footwear manufacturers are strategically diversifying their product portfolios by introducing innovative offerings tailored to meet the evolving demands of consumers.

• In September 2023, Adidas unveiled its ambitious plan to introduce a cutting-edge running shoe known as the Adizero Adios Pro Evo 1. Priced at a substantial US$ 500, these running shoes are touted as the lightest ever created by the brand.


• In February 2023, Nike joined forces with Tiffany & Co. in a unique collaboration to create a fresh pair of sneakers, aptly named the Nike x Tiffany & Co. Air Force 1 1837s. This distinctive footwear was officially launched in March 2023.


• Back in May 2021, Nike introduced the "ZoomX Invincible Run" running shoes, adding yet another innovative product to Nike's expanding array of athletic footwear offerings.

Key Segments of Sports Footwear Industry Research

• By Application :




• Running


• Training & Gym


• Basketball


• Football


• Soccer


• Baseball


• Golf


• Tennis


• Cricket


• Other Shoe Types




• By End User :




• Sports Footwear for Men


• Sports Footwear for Women


• Sports Footwear for Children


• Unisex Sports Footwear




• By Sales Channel :




• Independent Sports Outlets


• Franchised Sports Outlets


• Modern Trade Channels


• Direct-to-Customer Brand Outlets


• Direct-to-Customer Online Channels


• Direct-to-Customer Institutional Channels


• Third-Party Online Channels




• By Region :




• North America


• Latin America


• Europe


• APAC


• MEA