Nail Care Products Market Size, Share & COVID-19 Impact Analysis, By Product Type (Nail Polish, Top & Base Coats, Nail Polish Remover, Cuticle Care, And Others), By Distribution Channel (Online And Offline), And By Regional Forecast, 2023-2029

<p style="text-align: start;color: rgb(0, 0, 0);font-size: 11px;">The nail care product market is anticipated to attain a value of $23.6 billion by 2023, driven by a steady 4.9% growth rate, ultimately reaching a revenue of $38.4 bill

Region : 092713018148 | Price: 3450 | Report ID: 092713018148

The nail care product market is anticipated to attain a value of $23.6 billion by 2023, driven by a steady 4.9% growth rate, ultimately reaching a revenue of $38.4 billion. This growth is attributed to the increasing embrace of nail art trends, encompassing a variety of nail care products.

Nail polish manufacturers are positioning themselves to introduce innovative products, such as durable and chip-resistant polishes, available in an extensive array of colors and finishes. These products are tailored to meet the multifaceted demands of nail art enthusiasts.

Furthermore, it's expected that companies will provide all-inclusive nail art kits containing brushes, stencils, and essential accessories. This strategy streamlines the nail art procedure for consumers and aligns with the rising popularity of do-it-yourself (DIY) nail art. The influence of social media platforms, especially platforms like Instagram and TikTok, in showcasing nail art trends has experienced a significant surge. This surge is expected to inspire consumers to replicate these trends, resulting in increased sales of nail care products.


Key Insights

Nail Care Products Market Estimated Size (2023E)

US$ 23.6 billion

Nail Care Products Market Projected Valuation (2029F)

US$ 38.4 billion

Value-based CAGR (2023 to 2029)


Historical Performance of the Nail Care Products Market:

During the historical period from 2018 to 2022, the global nail care products market exhibited robust growth, achieving a notable 6.2% Compound Annual Growth Rate (CAGR). Sales are estimated to have continued their upward trajectory at a 4.9% CAGR, resulting in a substantial revenue of US$ 22.2 billion in the base year 2022.

· Historical CAGR of Nail Care Products Market (2018 to 2022): 6.2%

· Historical Value of Nail Care Products Market (2022): US$ 22.2 billion

As acrylic and press-on nails gain popularity among consumers, it is expected that nail care product manufacturers will expand their product offerings to cater to these trends. This expansion may encompass specialized nail polishes, adhesives, and removers specifically designed for acrylic and press-on nails.

The increasing acclaim of acrylic and press-on nails is likely to stimulate innovation in nail care technology. Firms may allocate resources to research and development initiatives aimed at engineering products that boast enhanced durability, user-friendliness, and extended longevity. These artificial nail alternatives offer a flexible platform for intricate nail art designs, which could stimulate a surge in demand for nail care products like nail art kits, decals, and embellishments. This trend is fueled by consumers' desire to customize their nail enhancements to a greater degree.

The influence of beauty influencers and social media on nail care trends remains substantial. Brands may collaborate with these influencers to promote their products, leveraging their wide-reaching impact to attract customers interested in acrylic and press-on nails.

In response to escalating demand, nail salons are expected to broaden their service offerings to include specialized options for acrylic and press-on nails, encompassing services like acrylic nail extensions, wraps, and custom press-on nail applications. Retailers may allocate more shelf space to products aimed at acrylic and press-on nails, including various artificial nails, adhesives, and related accessories.

As these trends gain traction, there may be a heightened focus on educating consumers about proper nail care techniques, particularly concerning the application and removal of acrylic and press-on nails. This emphasis on education could boost sales of associated products.

Consumers are increasingly discerning about the ingredients in nail care products, potentially driving demand for eco-friendly and health-conscious alternatives within the acrylic and press-on nail segment. The demand for acrylic and press-on nails is not limited to specific regions, and this trend has the potential to expand the global nail care products market, leading to international product launches and market growth.

Nail salons may expand their services further to include specialized nail art options, necessitating the procurement of additional nail care products and tools for their businesses. With a growing emphasis on nail health, there could be a surge in demand for nail care products that are free from harmful chemicals, promoting the growth and strength of nails.

Key Trends in the Nail Care Products Market:


Eco-friendly and non-toxic nail polish options have gained traction as consumers become increasingly conscious of environmental and health considerations.

Nail Health:

Products that prioritize nail health, including strengthening serums and polishes infused with essential vitamins, have been on the rise, reflecting heightened awareness of the importance of nail care.

Natural Ingredients:

Products formulated with natural ingredients, such as botanical extracts and essential oils, have garnered preference over those containing harsh chemicals.

Long-Lasting Formulas:

Long-wear nail polishes and gel-based products have maintained their popularity due to their exceptional durability.


Brands have embraced the trend of offering personalized nail care solutions, allowing customers to select custom colors and finishes to suit their preferences.

Online Sales:

The ongoing shift toward e-commerce and the emergence of online nail product subscription services have continued to expand, providing consumers with convenient access to a diverse array of nail care products.

Nail Care Technology:

Innovative nail gadgets, such as nail dryers, electronic nail files, and smart nail devices, have garnered attention for their user-friendliness and efficiency in nail care routines.

Challenges Impeding Growth in the Nail Care Products Market:

  1. Chemical Ingredients:

The inclusion of harsh chemicals like formaldehyde, toluene, and dibutyl phthalate in many nail care treatments has the potential to weaken and damage nails over time.

  1. Allergic Reactions:

Chemicals present in nail paints and treatments can provoke allergic reactions in some individuals or cause skin sensitivities in others.

  1. Nail Weakening:

Frequent use of nail polish, particularly gel and artificial varieties, may lead to nail weakening and increase their susceptibility to breakage and thinning.

  1. Nail Discoloration:

Prolonged use of nail lacquer, especially in darker shades, can result in nail discoloration and yellowing.

  1. Nail Fungus Risk:

Poorly maintained or contaminated nail care supplies and equipment can elevate the risk of nail infections and fungal growth.

  1. Nail Stains:

Certain nail polishes can leave stubborn stains that are challenging to remove from the nails.

  1. Toxic Fumes:

Individuals may be exposed to potentially harmful fumes in nail salons or during at-home nail care, particularly in enclosed spaces with inadequate ventilation.

  1. Environmental Impact:

The production and disposal of nail care products, which often contain hazardous chemicals and contribute to plastic waste, can have adverse environmental consequences, including pollution.

Comparative Analysis of Related Markets:

The table provides a comparative assessment of the global nail care products market in relation to two adjacent markets with similar operations: the beauty subscription market and the herbal beauty products market. Through this analysis, it becomes evident that the herbal beauty products market is projected to achieve a substantial value of US$ 134.8 billion by the year 2029. In contrast, the nail care products market is expected to experience growth, reaching a value of US$ 38.4 billion within the same timeframe. Following closely behind, the beauty subscription market is anticipated to reach a value of US$ 10.1 billion by 2029.

Nail Care Products Market:


Nail Care Products Market

Value-based CAGR (2023 to 2029)


Projected Market Value (2029)

US$ 38.4 billion

Market Trends

  • Growing trend for acrylic and press-on nails

  • Surging demand for nail arts

Growth Factors

  • Increasing demand from social media influencers

Beauty Subscription Market:


Beauty Subscription Market

Value-based CAGR (2023 to 2029)


Projected Market Value (2029)

US$ 10.1 billion

Market Trends

  • Growing demand from millennials and Gen Z

  • Desire for high-end beauty products

Growth Factors

  • The increasing influence of social media influencers

Herbal Beauty Products Market:


Herbal Beauty Products Market

Value-based CAGR (2023 to 2029)


Projected Market Value (2029)

US$ 134.8 billion

Market Trends

  • Growing preference for organic beauty products

  • Focus on maintaining a sustainable lifestyle

Growth Factors

  • Increasing influence of social media influencers

Insights by Country:

The following table presents revenue figures from the primary countries in the worldwide nail care products market. Based on the projections, the U.S. market is steadily progressing towards a valuation exceeding US$ 6.8 billion by 2029, solidifying its position as the global leader. Concurrently, China, the second-largest contributor, is poised for substantial growth, with a forecasted market value of US$ 5.9 billion by 2029.


Projected value (2029)

United States

US$ 6.8 billion

United Kingdom

US$ 1.5 billion


US$ 5.9 billion


US$ 3.8 billion

South Korea

US$ 2 billion

Japan's Expansion Fueled by Trendy Nail Paint Colors:

Japan is expected to achieve a market size of US$ 3.8 billion by 2029, with sales in the global nail care products market growing at a 6.0% CAGR from 2023 to 2029. The growth of Japan's nail care products market is driven by the increasing interest in personal nail aesthetics. Nail polishes, encompassing both regular and gel varieties, constitute a significant portion of the market. Japanese consumers have a penchant for trendy and unique nail polish colors and finishes. The market continuously witnesses innovative nail designs, such as gradient nails, holographic finishes, and nail extensions, catering to fashion-conscious consumers. Japan's "Kawaii" (cute) culture significantly influences nail trends, with many consumers opting for adorable and playful nail designs.

China's Market Growth Accelerated by E-commerce Platforms:

China is positioned for growth with a CAGR of 5.8% expected between 2023 and 2029, projecting nail care product market revenue to reach US$ 5.9 billion by 2029. The Chinese market is fueled by a rising interest in self-grooming, leading to increased popularity of nail salons and higher demand for professional nail care services and products. E-commerce platforms such as Alibaba, AliExpress, Tmall, and play a pivotal role in facilitating access to nail art products tailored to customer preferences. They are also enhancing the convenience of online purchases from a diverse range of brands.

South Korea Thrives on the K-Beauty Influence:

South Korea is poised to secure a substantial market value of US$ 2 billion by 2029 in the nail care products market. Sales within South Korea's nail care sector are projected to exhibit a consistent 5.6% Compound Annual Growth Rate (CAGR) from 2023 to 2029. The country's vibrant beauty industry, celebrated for its K-Beauty (Korean Beauty) trends, acts as a driving catalyst for the demand for top-tier and innovative nail care products. South Korean consumers exhibit a robust interest in manicures and nail art, fueling the rising demand for an extensive array of nail polishes, gels, and accessories. South Korean companies enjoy a well-deserved reputation for their creative nail care formulations, frequently infusing skincare benefits into their products. The thriving nail salon industry in the nation further amplifies the need for professional-grade nail care products.

Category-wise Analysis

The global nail care products market is categorized into two main segments: nail polish and online retail. The nail polish segment is poised to take the lead in the market, with an anticipated Compound Annual Growth Rate (CAGR) of 4.8% expected between 2023 and 2029. In contrast, the online retail division is projected to display a slightly lower CAGR of 4.7% over the same period.

Nail Polish Segment Leads with a Spectrum of Colors and Formulations

· Category: Nail Polish

· Projected CAGR (2023 to 2029): 4.8%

The nail polish division is forecasted to register a solid 4.8% CAGR from 2023 to 2029 by product type, establishing its dominance in the global nail care products market during the forecast period. To maintain a competitive edge and meet consumer demands, continuous innovation is essential. This includes the introduction of new nail polish colors, formulations, and application techniques.

Maintaining consistent product quality and delivering long-lasting results will help build a loyal customer base. Strategic investments in robust branding, effective advertising campaigns, and partnerships with influencers will enhance brand visibility and attract a broader customer base. Emphasizing eco-friendly and cruelty-free product lines will align with the growing consumer preference for sustainable and ethical products.

Online Retail Segment to Thrive on 24/7 Accessibility

· Category: Online Retail

· Projected CAGR (2023 to 2029): 4.7%

Within the distribution channel, the online retail division is expected to exhibit a robust 4.7% CAGR from 2023 to 2029, maintaining prominence in the global nail care products market during the forecast period.

Online retailers have the advantage of offering a wide array of nail care products, including niche and specialty items, catering to diverse customer preferences. The convenience of 24/7 access makes online shopping a preferred choice, allowing customers to browse and purchase nail care products at their convenience without the need to visit physical stores.

Online platforms provide valuable customer reviews and ratings, assisting buyers in making informed decisions and establishing trust in the products they select. These platforms have the potential to reach a global customer base, extending market reach beyond local or regional boundaries.

Utilizing customer data to offer personalized recommendations for nail care products can enhance the shopping experience and foster customer loyalty. Some online retailers also provide subscription services for nail care products, ensuring recurring business and a steady revenue stream.

Competitive Landscape

Prominent manufacturers in the nail care industry are dedicated to developing innovative products, encompassing nail polishes, gels, acrylics, and nail treatments, to align with evolving consumer preferences. They bolster their market presence through the introduction of fresh product lines and strategic partnerships with celebrities and influencers to endorse their offerings.

Leading manufacturers place a strong emphasis on optimizing their presence in e-commerce channels, leveraging the digital space to connect with a wide and diverse customer base. To address the growing demand for eco-conscious products, nail care product manufacturers increasingly embrace environmentally friendly and sustainable practices, both in their packaging and formulations.

Furthermore, they provide customized nail care solutions, such as personalized nail kits tailored to individual preferences and requirements. Manufacturers also enrich their nail care products with essential vitamins and minerals, promoting overall nail health and wellness.

Key Players in the Nail Care Products Market:

  1. Symrise: In March 2023, Symrise unveiled a novel line of Diana food biological agents designed for use in "Beauty from Inside" products. This groundbreaking development represents an expansion of their product offerings, providing a comprehensive range of solutions for nail care and skin conditioning.

  2. Butter London: In April 2023, Butter London introduced "The Quick Slip Energizing Nail & Cuticle Oil" infused with Coconut Oil, a new addition to their line of nail care products.

  3. Rare Beauty Brands: In May 2022, Rare Beauty Brands acquired Dr. Dana Nail Care, further strengthening their presence in the nail care industry.

  4. SOEZI: In September 2022, SOEZI entered into a partnership with Amazon Beauty to offer an extensive selection of top-notch nail care regimens, with more than 100 designs to choose from on the platform.

  5. Entity Beauty: In August 2019, Entity Beauty celebrated the launch of their revamped website, delivering an enhanced user experience, improved navigation, and increased functionality for their customers.

Nail Care Products Market Overview by Segments Based on

Product Type:

  1. Nail Polish

  2. Top & Base Coats

  3. Nail Polish Remover

  4. Cuticle Care

  5. Other Products

By Distribution Channel:

  1. Offline

  2. Online

By Geographic Regions:

  1. North America

  2. Latin America

  3. Western Europe

  4. Eastern Europe

  5. East Asia

  6. South Asia and the Pacific

  7. Middle East and Africa

1 Market Overview
1.1 Introduction
1.2 Market Analysis by Type
1.2.1 Overview: Global Revenue by Type: 2022 Versus 2023 Versus 2029
1.3 Market Analysis by Application
1.3.1 Overview: Global Revenue by Application: 2022 Versus 2023 Versus 2029
1.4 Global Market Size & Forecast
1.4.1 Global Sales in Value (2017-2029))
1.4.2 Global Sales in Volume (2017-2029)
1.4.3 Global Price by Type (2017-2029) & (US$/Unit)
1.5 Global Production Capacity Analysis
1.5.1 Global Total Production Capacity (2017-2029)
1.5.2 Global Production Capacity by Geographic Region
1.6 Market Drivers, Restraints and Trends
1.6.1 Market Drivers
1.6.2 Market Restraints
1.6.3 Trends Analysis
2 Manufacturers Profiles
**This is for each company**
2.1.1 Company Details
2.1.2 Company Major Business
2.1.3 Company Product and Services
2.1.4 Company Sales, Price, Revenue, Gross Margin and Market Share (2019-2022)
3 Sales by Manufacturer
3.1 Global Sales in Volume by Manufacturer (2020-2022)
3.2 Global Revenue by Manufacturer (2020-2022)
3.3 Key Manufacturer Position in Market
3.4 Market Concentration Rate
3.4.1 Top 3 Manufacturer Market Share
3.4.2 Top 6 Manufacturer Market Share
3.5 Global Production Capacity by Company
3.6 Manufacturer by Geography: Head Office and Production Site
3.7 New Entrant and Capacity Expansion Plans
3.8 Mergers & Acquisitions
4 Market Analysis by Region
4.1 Global Market Size by Region
4.1.1 Global Sales in Volume by Region (2017-2029)
4.1.2 Global Revenue by Region (2017-2029)
4.2 North America Revenue (2017-2029)
4.3 Europe Revenue (2017-2029)
4.4 Asia-Pacific Revenue (2017-2029)
4.5 South America Revenue (2017-2029)
4.6 Middle East and Africa Revenue (2017-2029)
5 Market Segment by Type
5.1 Global Sales in Volume by Type (2017-2029)
5.2 Global Revenue by Type (2017-2029)
5.3 Global Price by Type (2017-2029)
6 Market Segment by Application
6.1 Global Sales in Volume by Application (2017-2029)
6.2 Global Revenue by Application (2017-2029)
6.3 Global Price by Application (2017-2029)
7 North America by Country, by Type, and by Application
7.1 North America Sales by Type (2017-2029)
7.2 North America Sales by Application (2017-2029)
7.3 North America Market Size by Country
7.3.1 North America Sales in Volume by Country (2017-2029)
7.3.2 North America Revenue by Country (2017-2029)
7.3.3 United States Market Size and Forecast (2017-2029)
7.3.4 Canada Market Size and Forecast (2017-2029)
7.3.5 Mexico Market Size and Forecast (2017-2029)
8 Europe by Country, by Type, and by Application
8.1 Europe Sales by Type (2017-2029)
8.2 Europe Sales by Application (2017-2029)
8.3 Europe Market Size by Country
8.3.1 Europe Sales in Volume by Country (2017-2029)
8.3.2 Europe Revenue by Country (2017-2029)
8.3.3 Germany Market Size and Forecast (2017-2029)
8.3.4 France Market Size and Forecast (2017-2029)
8.3.5 United Kingdom Market Size and Forecast (2017-2029)
8.3.6 Russia Market Size and Forecast (2017-2029)
8.3.7 Italy Market Size and Forecast (2017-2029)
9 Asia-Pacific by Country, by Type, and by Application
9.1 Asia-Pacific Sales by Type (2017-2029)
9.2 Asia-Pacific Sales by Application (2017-2029)
9.3 Asia-Pacific Market Size by Region
9.3.1 Asia-Pacific Sales in Volume by Region (2017-2029)
9.3.2 Asia-Pacific Revenue by Region (2017-2029)
9.3.3 China Market Size and Forecast (2017-2029)
9.3.4 Japan Market Size and Forecast (2017-2029)
9.3.5 Korea Market Size and Forecast (2017-2029)
9.3.6 India Market Size and Forecast (2017-2029)
9.3.7 Southeast Asia Market Size and Forecast (2017-2029)
9.3.8 Australia Market Size and Forecast (2017-2029)
10 South America by Country, by Type, and by Application
10.1 South America Sales by Type (2017-2029)
10.2 South America Sales by Application (2017-2029)
10.3 South America Market Size by Country
10.3.1 South America Sales in Volume by Country (2017-2029)
10.3.2 South America Revenue by Country (2017-2029)
10.3.3 Brazil Market Size and Forecast (2017-2029)
10.3.4 Argentina Market Size and Forecast (2017-2029)
11 Middle East & Africa by Country, by Type, and by Application
11.1 Middle East & Africa Sales by Type (2017-2029)
11.2 Middle East & Africa Sales by Application (2017-2029)
11.3 Middle East & Africa Market Size by Country
11.3.1 Middle East & Africa Sales in Volume by Country (2017-2029)
11.3.2 Middle East & Africa Revenue by Country (2017-2029)
11.3.3 Turkey Market Size and Forecast (2017-2029)
11.3.4 Egypt Market Size and Forecast (2017-2029)
11.3.5 Saudi Arabia Market Size and Forecast (2017-2029)
11.3.6 South Africa Market Size and Forecast (2017-2029)
12 Sales Channel, Distributors, Traders and Dealers
12.1 Sales Channel
12.1.1 Direct Marketing
12.1.2 Indirect Marketing
12.2 Typical Distributors
12.3 Typical Customers
13 Research Findings and Conclusion
14 Appendix
14.1 Methodology
14.2 Research Process and Data Source
14.3 Disclaimer


Research Methodology


Secondary Research Information is collected from a number of publicly available as well as paid databases. Public sources involve publications by different associations and governments, annual reports and statements of companies, white papers and research publications by recognized industry experts and renowned academia etc. Paid data sources include third party authentic industry databases.

Once data collection is done through secondary research, primary interviews are conducted with different stakeholders across the value chain like manufacturers, distributors, ingredient/input suppliers, end customers and other key opinion leaders of the industry. Primary research is used both to validate the data points obtained from secondary research and to fill in the data gaps after secondary research.

The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

The market engineered data is verified and validated by a number of experts, both in-house and external.

After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.